{"title":"Books by Robert Bly","description":null,"products":[{"product_id":"9780712610704","title":"Iron John","description":"\u003cp\u003eRobert Bly writes that it is clear to men that the images of adult manhood given by popular culture are worn out, that a man can no longer depend on them. \u003ci\u003eIron John\u003c\/i\u003e searches for a new vision of what a man is or could be, drawing on psychology, anthropology, mythology, folklore and legend. Robert Bly looks at the importance of the Wild Man (reminiscent of the Wild Woman in \u003ci\u003eWomen Who Run With the Wolves\u003c\/i\u003e), who he compares to a Zen priest, a shaman or a woodman.\u003cbr\u003e\u003cbr\u003e'This book needs to be read, I believe, not as a dry work of scholarship to be judged coolly by the mind, but as the work of a poet struggling to convey an emotional experience and lead us to what he has found within himself' \u003ci\u003eGuardian\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Eclectic and unclassifiable. \u003ci\u003eIron John\u003c\/i\u003e is a work whose mentors are the prophetic poets and crazies, William Blake and Walt Whitman' \u003ci\u003eSydney Morning Herald\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Important.timely.and powerful' \u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43204053467314,"sku":"9780712610704","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780712610704.jpg?v=1786015028"},{"product_id":"9781250238016","title":"The Copywriter's Handbook (4th Edition)","description":"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step 'Motivating Sequence' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful 'lead magnets' that double response rates; The '4 S' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297580527989,"sku":"9781250238016","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781250238016_c4eea8eb-a1cd-4063-bdaf-ae2451f8a8f5.jpg?v=1786018310"},{"product_id":"9781852249953","title":"Airmail","description":"One day in spring 1964, the young American poet Robert Bly left his rural farmhouse and drove 150 miles to the University of Minnesota library in Minneapolis to obtain the latest book by the young Swedish poet Tomas Tranströmer. When Bly returned home that evening with a copy of Tranströmer's The Half-Finished Heaven, he found a letter waiting for him from its author. With this remarkable coincidence as its beginning, what followed was a vibrant correspondence between two poets who would become essential contributors to global literature. Airmail collects more than 290 letters, written from 1964 until 1990, when Tranströmer suffered a stroke that has left him partially paralysed and diminished his capacity to write. Across their correspondence, the two poets were profoundly engaged with each other and with the larger world: the Vietnam War, European and American elections, and the struggles of affording a life as a writer. Airmail also offers remarkable insights into the processes of translating literature from one language into another. As Bly began to render Transtromer's poetry into English and Transtromer began to translate Bly's poetry into Swedish, their collaboration soon turned into a friendship that lasted over fifty years. Insightful, brilliant, and often funny, Airmail provides a rare portrait of two artists who have become integral to each other's particular genius. Based on the original Swedish edition published in 2001, this publication marked the first time letters by Transtromer and Bly have been made available in Britain. Robert Bly's translations of Tomas Transtromer appear in The Half-Finished Heaven: The Best Poems of Tomas Transtromer, published by Graywolf Press. Transtromer's complete poetry is available in English in Robin Fulton's translation, New Collected Poems, published by Bloodaxe Books (and by New Directions in the US under the title The Great Enigma: New Collected Poems).","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56308093878645,"sku":"9781852249953","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781852249953_35359a1b-d6d7-4828-b9e1-97ba83e1678e.jpg?v=1786028986"},{"product_id":"9781945680854","title":"The Garden Entrusted to Me","description":"\u003cp\u003eThe Garden Entrusted to Me collects Robert Bly’s essential writings on his life and practice of poetry, revealing his approach to technique and the experiences that formed him as a poet.\u003c\/p\u003e\u003cp\u003eRobert Bly’s essays on the craft of poetry and the writing life—some previously unpublished—are gathered in one volume for the first. Three autobiographical essays highlight Bly’s origins on the family farm in western Minnesota and his early exposure to poetry as a high school student.  Others  broadly outline Bly’s approach to the vocation and discipline of poetry.  At the center of this collection are a half-dozen pieces that focus on approaches to form and sound in poetry, revealing the originality of Bly’s method and process.  The book concludes with the major \u003ci\u003eParis Review\u003c\/i\u003e interview summarizing biographical, artistic and philosophical themes of Bly’s life and work as they have appeared throughout this volume, while opening new avenues for further exploration; in that way it mirrors the continual unfolding of Bly’s thought and creativity.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369417879925,"sku":"9781945680854","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781945680854_41ecd0a0-1264-4a2f-9b51-c793ad23f1c6.jpg?v=1786030856"}],"url":"https:\/\/backstory.london\/collections\/author-robert-bly.oembed","provider":"Backstory","version":"1.0","type":"link"}