{"title":"Books by Renée A. Mauborgne","description":null,"products":[{"product_id":"9781422158005","title":"HBR's 10 Must Reads on Change Management (including featured article \"Leading Change,\" by John P. Kotter)","description":"\u003cp\u003e\u003cb\u003eMost company's change initiatives fail. Yours don't have to.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on change management, read these 10 articles (\u003cb\u003efeaturing “Leading Change,” by John P. Kotter\u003c\/b\u003e). We've combed through hundreds of \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles and selected the most important ones to help you spearhead change in your organization.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHBR's 10 Must Reads on Change Management\u003c\/i\u003e will inspire you to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLead change through eight critical stages\u003c\/li\u003e\n\u003cli\u003eEstablish a sense of urgency\u003c\/li\u003e\n\u003cli\u003eOvercome addiction to the status quo\u003c\/li\u003e\n\u003cli\u003eMobilize commitment\u003c\/li\u003e\n\u003cli\u003eSilence naysayers\u003c\/li\u003e\n\u003cli\u003eMinimize the pain of change\u003c\/li\u003e\n\u003cli\u003eConcentrate resources\u003c\/li\u003e\n\u003cli\u003eMotivate change when business is good\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis collection of best-selling articles includes: \u003cb\u003efeatured article \"Leading Change: Why Transformation Efforts Fail\" by John P. Kotter\u003c\/b\u003e, \"Change Through Persuasion,\" \"Leading Change When Business Is Good: An Interview with Samuel J. Palmisano,\" \"Radical Change, the Quiet Way,\" \"Tipping Point Leadership,\" \"A Survival Guide for Leaders,\" \"The Real Reason People Won't Change,\" \"Cracking the Code of Change,\" \"The Hard Side of Change Management,\" and \"Why Change Programs Don't Produce Change.\"\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56299057152373,"sku":"9781422158005","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781422158005_54f9963d-b10d-44e6-843a-e5cf6138c34e.jpg?v=1786019890"},{"product_id":"9781625274496","title":"Blue Ocean Strategy, Expanded Edition","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eOVER 4 MILLION COPIES SOLD\u003cbr\u003eWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER\u003cbr\u003eRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content.  Named by \u003ci\u003eFast Company\u003c\/i\u003e as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, \u003cb\u003e\u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e\u003c\/b\u003e, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating \"blue oceans\"—untapped new market spaces ripe for growth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e\u003c\/b\u003e presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA new preface by the authors: Help! My Ocean Is Turning Red\u003c\/li\u003e\n\u003cli\u003eUpdates on all cases and examples in the book, bringing their stories up to the present time\u003c\/li\u003e\n\u003cli\u003eTwo new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.\u003c\/p\u003e\u003cp\u003eTo learn more about the power of \u003cb\u003e\u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e\u003c\/b\u003e, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56301649494389,"sku":"9781625274496","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781625274496_4e398ccc-ef60-47df-b629-464663f4f2c7.jpg?v=1786023011"},{"product_id":"9781633692749","title":"The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader","description":"\u003cp\u003e\u003cb\u003eThe best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe seminal book \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of \u003ci\u003eHarvard Business Review\u003c\/i\u003e. This book brings the best of those articles together all in one place.\u003c\/p\u003e\u003cp\u003ePiece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest \u003ci\u003eHarvard Business Review\u003c\/i\u003e article, “Red Ocean Traps.”\u003c\/p\u003e\u003cp\u003eWhether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization.\u003c\/p\u003e\u003cp\u003eThis volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56302565785973,"sku":"9781633692749","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781633692749_6ef30838-5e29-476b-874c-df050fdfc0fb.jpg?v=1786023511"},{"product_id":"9781647821326","title":"Beyond Disruption","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUSA TODAY BESTSELLER\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDisruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?\u003c\/p\u003e\u003cp\u003eWith three decades of research, the #1 global bestselling authors of \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e redefined the essence of strategy as creating not competing, \u003cb\u003e\u003ci\u003eBEYOND DISRUPTION\u003c\/i\u003e\u003c\/b\u003e redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.\u003c\/p\u003e\u003cp\u003eKim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy nondisruptive creation matters to all of us and why it is likely to become even more important in the future\u003c\/li\u003e\n\u003cli\u003eHow it complements disruption and how you can identify and execute on nondisruptive opportunities\u003c\/li\u003e\n\u003cli\u003eHow companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56302884094325,"sku":"9781647821326","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781647821326_6620c1d4-23e3-46e9-8ede-ffd6cd6f4730.jpg?v=1786034408"},{"product_id":"9781633692640","title":"Blue Ocean Leadership (Harvard Business Review Classics)","description":"\u003cp\u003eTen years ago, world-renowned professors W. 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In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' \"customers\"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets.\u003c\/p\u003e\u003cp\u003eThe Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56304401285493,"sku":"9781633692640","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781633692640_cf2bbe71-5f5f-4219-9dc2-c0c34d8e9308.jpg?v=1786023507"},{"product_id":"blue-ocean-strategy-enhanced-edition","title":"Blue Ocean Strategy, Enhanced Edition","description":"\u003cp\u003e\u003cb\u003eOVER 4 MILLION COPIES SOLD\u003cbr\u003e\u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e AND \u003ci\u003eBUSINESSWEEK\u003c\/i\u003e BESTSELLER\u003cbr\u003eRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now expanded with new case studies on Nvidia and Taylor Swift.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating \"blue oceans\"—untapped market spaces ripe for growth.\u003c\/p\u003e\u003cp\u003eNow in its 20th anniversary, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book's impact around the world and why the rise of AI only reinforces the importance of this monumental work today.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e presents a systematic approach and a variety of tools that any organization can use to create and capture blue oceans. 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Consider this your indispensable guide to creating uncontested market space—and making the competition irrelevant.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57507895083381,"sku":"9798892793087","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9798892793087.jpg?v=1787043038"}],"url":"https:\/\/backstory.london\/collections\/author-renee-a-mauborgne.oembed","provider":"Backstory","version":"1.0","type":"link"}