{"title":"Books by Regina Luttrell","description":null,"products":[{"product_id":"public-relations-campaigns-that-changed-america","title":"Public Relations Campaigns that Changed America","description":"From Ivory Soap and bacon for breakfast to Macy’s Thanksgiving Day Parade, Coca-Cola’s Santa, diamond engagement rings, prom, beef, and Dockers’ Casual Friday, this book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions.   Written in an accessible, story-driven style, this book takes readers behind the scenes of some of the most recognizable campaigns in American history. It equips readers with a nuanced understanding of how effective public relations can both mirror and mold our world, revealing how public relations strategies have evolved yet remain rooted in timeless principles. At the heart of the book is the Bernays Blueprint, an original three-step framework developed for this book to explain how transformational campaigns work. The inclusion of ethical considerations, as well as insights into the future of the profession, makes it particularly timely.   This book provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become habits, how brands become symbols, and how public relations helped weave campaigns into the fabric of America.","brand":"Gardners","offers":[{"title":"Hardback","offer_id":57682761089397,"sku":"9781041104889","price":155.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781041104810.jpg?v=1792511660"},{"product_id":"a-practical-guide-to-ethics-in-public-relations","title":"A Practical Guide to Ethics in Public Relations","description":"\u003cp\u003eWorking in public relations involves daily opportunities to make ethical decisions. You might need to advise a client on disclosing corporate connections or advocate for honesty when working with the media. Knowing how to handle these questions is essential to a successful career in the industry.\u003cbr\u003e\u003cbr\u003eApplying foundational ethical frameworks to real-life cases, this guide empowers you to navigate the delicate balance of values and demands within public relations and media practice as a whole. \u003cbr\u003e\u003cbr\u003eBrimming with case studies, practitioner advice, practical ethical dilemmas, the second edition features content on\u003cbr\u003e-Generative AI in PR practice (disclosure, authorship, transparency, and accountability)\u003cbr\u003e-Synthetic media\/deepfakes, misinformation, and content verification\u003cbr\u003e-Data ethics, privacy, and consent in audience targeting and personalization\u003cbr\u003e-Algorithmic bias, fairness, and equity in campaigns and measurement\u003cbr\u003e-New and updated cases drawn from both industry and classroom contexts\u003cbr\u003e-Governance frameworks, practitioner checklists, and updated teaching aids (slides, discussion prompts, and assignments)\u003cbr\u003e\u003cbr\u003eFor future public relations professionals, advocating for ethical practices moves the industry forward and makes it a sustainable and rewarding career path. This guide sets you on the path to ask the hard questions and make the best choices.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57680069919093,"sku":"9798216463207","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682793562485,"sku":"9798216463214","price":90.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"rage-and-hope","title":"Rage and Hope","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eVotes for Women! The Future Is Female! My Body, My Choice!\u003c\/i\u003e Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most people overlook: public relations.\u003cbr\u003e\u003cbr\u003e Exploring carefully crafted campaigns and rare historical artifacts, spanning suffrage to modern-day feminism, Regina Luttrell celebrates the calculated risks, brilliant messaging, and media savvy that turned whispers of dissent into roars that could not be ignored.\u003cbr\u003e\u003cbr\u003e But this isn't just a history lesson. \u003ci\u003eRage and Hope\u003c\/i\u003e examines the dual forces that have always driven the women's movement: rage at injustice and discrimination, and hope for a better future. It's this potent combination that sparked waves of activism and sustained momentum through every defeat, every backlash, every moment when progress seemed impossible—even when those objections were voiced by the women themselves. Refusing to shy away from controversy, the book confronts the internal tensions, intersectional challenges, and critiques that at times threatened to undermine the movement’s endgame.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eRage and Hope \u003c\/i\u003eoffers unprecedented insight into one of history's most transformative campaigns for justice. It shows how women from all backgrounds turned fury into strategy, hope into headlines, and first steps into a revolution that changed the world.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57680133849461,"sku":"9798216197379","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9798216197379.jpg?v=1792423235"}],"url":"https:\/\/backstory.london\/collections\/author-regina-luttrell.oembed","provider":"Backstory","version":"1.0","type":"link"}