{"title":"Books by Philip Kotler","description":null,"products":[{"product_id":"9780470598825","title":"Marketing 3.0","description":"Understand the next level of marketing  The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.    In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.    Explains the future of marketing, along with why most marketers are stuck in the pastExamines companies that are ahead of the curve, such as S. C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his \"4 P's of Marketing\" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56290047754613,"sku":"9780470598825","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780470598825_44b67def-d047-4042-a556-f2c0d9a882a8.jpg?v=1786013444"},{"product_id":"9781032223247","title":"Success in Social Marketing","description":"\u003cp\u003e\u003cem\u003eSuccess in Social Marketing \u003c\/em\u003eprovides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295830716789,"sku":"9781032223247","price":42.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032223247_d3382617-b42c-4987-8308-bf68e2972ee0.jpg?v=1786017154"},{"product_id":"9781071851647","title":"Social Marketing","description":"\u003cp\u003eSuccessful social marketing holds the power to change the world.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSocial Marketing: Behavior Change for Good, 7\u003cstrong\u003eth Edition \u003c\/strong\u003e\u003c\/strong\u003eis the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.\u003c\/p\u003e\u003cp\u003eThe 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media.\u003c\/p\u003e\u003cp\u003eWhether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296139653493,"sku":"9781071851647","price":147.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781071851647_34bfb075-e0f9-483a-a77d-749df260329f.jpg?v=1786017485"},{"product_id":"9781118355831","title":"Strategic Marketing For Health Care Organizations – Building A Customer–Driven Health System 2e","description":"A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience.    Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants.    The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296294711669,"sku":"9781118355831","price":84.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781118355831_13ad306d-8f58-4ca8-814b-4aeb2729848a.jpg?v=1786018753"},{"product_id":"9781119668510","title":"Marketing 5.0 – Technology for Humanity","description":"Rediscover the fundamentals of marketing from the best in the business  In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.  In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.   Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:  ·         Artificial Intelligence for marketing automation  ·         Agile marketing  ·         “Segments of one” marketing  ·         Contextual technology  ·         Facial recognition and voice tech for marketing  ·         The future of Customer Experience (CX)  ·         Transmedia storytelling  ·         The “Whatever-Whenever-Wherever” service delivery  ·         “Everything-As-A-Service” business model  ·         Internet of Things and blockchain for marketing  ·         Virtual and augmented reality marketing  ·         Corporate activism  Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296353726837,"sku":"9781119668510","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781119668510_30d859da-83cb-4c6d-b15a-41e077fb02e4.jpg?v=1786018468"},{"product_id":"9781119835219","title":"Marketing 6.0 – The Future Is Immersive","description":"Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business  In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience.    Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296558723445,"sku":"9781119835219","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781119835219_8ebb3bac-eac0-4872-a351-e878d14226e6.jpg?v=1786018228"},{"product_id":"9781292269566","title":"Principles of Marketing","description":"\u003cp\u003e\u003cstrong\u003eCreate market value through innovative customer connections and engagement.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePrinciples of Marketing, 8th European Edition\u003c\/strong\u003e, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.\u003c\/p\u003e \u003cp\u003eIdeal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships.\u003c\/p\u003e \u003cp\u003eKey features for this edition include:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eA wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement\u003c\/li\u003e  \u003cli\u003eImproved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections\u003c\/li\u003e  \u003cli\u003eNew end-of-chapter case studies and video cases help you apply your learning to actual companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296630714741,"sku":"9781292269566","price":71.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292269566_ed70c8fb-10cc-48cf-8bab-3f6c821ab289.jpg?v=1786017957"},{"product_id":"9781292363516","title":"Marketing for Hospitality and Tourism, Global Edition","description":"\u003cp\u003e\u003cem\u003eMarketing forHospitality and Tourism, 8e \u003c\/em\u003eis the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297417638261,"sku":"9781292363516","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292363516_6fdba315-ff59-4925-8354-0b27b10217a1.jpg?v=1786018115"},{"product_id":"9781292753492","title":"Marketing: An Introduction -- Global Edition","description":"Marketing: An Introduction shows how marketing really works in a digital, AI-shaped world. You'll see how businesses create value for customers and capture value in return, using a clear, step-by-step model of customer engagement that you can apply from your first week of study. Real brands, real decisions and real data sit at the centre of every chapter. The 16th Edition brings the field up to date with AI, social media engagement, big data and omnichannel strategy, so the concepts you learn reflect the market you're about to enter.   Marketing is where strategy meets human behaviour, and the skills you build here travel with you. You'll learn to read a market, understand what drives buying decisions, price with confidence, build a brand and measure whether any of it worked. New brand stories, cases and in-text examples from companies including Amazon, LinkedIn and Patagonia show how those decisions play out under pressure. A Digital Marketing and AI feature closes every chapter, asking you to evaluate a digital marketing situation and recommend solutions — practice in using AI as a decision-making tool, which is fast becoming a baseline expectation in marketing roles.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297523478901,"sku":"9781292753492","price":66.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292753492_e282f6e3-b538-4955-8c74-e3bda62ce583.jpg?v=1786018610"},{"product_id":"9781292727035","title":"Marketing Management","description":"\u003cp\u003eThe undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice\u003c\/p\u003e \u003cp\u003eA key text both for undergraduate and postgraduate programmes in Marketing Management.\u003c\/p\u003e \u003cp\u003eAn encyclopaedia of marketing, the classic \u003cstrong\u003eMarketing Management \u003c\/strong\u003eis considered by many as the authoritative book on the subject. Inspired by the US editions, the\u003c\/p\u003e \u003cp\u003e5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes.\u003c\/p\u003e \u003cp\u003eKey features of this book include:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eA structure designed specifically to fit the way the course is taught in Europe\u003c\/li\u003e  \u003cli\u003eNew and updated in-depth European case studies help readers bridge the gap between knowledge and practice\u003c\/li\u003e  \u003cli\u003eFocus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices\u003c\/li\u003e  \u003cli\u003eCoverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFeaturing work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297671393653,"sku":"9781292727035","price":72.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292727035_06eb1271-bdd2-45fd-ae84-7c7660af8407.jpg?v=1786018539"},{"product_id":"9781292404813","title":"Marketing Management, Global Edition","description":"\u003cp\u003e\u003cstrong\u003eStart thinking like a marketer with the gold-standard text for today's Marketing Management.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMarketing Management,\u003c\/strong\u003e 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.\u003c\/p\u003e \u003cp\u003eIdeal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.\u003c\/p\u003e \u003cp\u003eThe text's reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.\u003c\/p\u003e \u003cp\u003eThe latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.\u003c\/p\u003e \u003cp\u003eReflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended\/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297836511605,"sku":"9781292404813","price":76.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292404813_313d8a0d-1fad-4d29-a48a-6863272680cd.jpg?v=1786018169"},{"product_id":"9781292449364","title":"Principles of Marketing, Global Edition","description":"\u003cp\u003e\u003cstrong\u003eMaster the key marketing challenges and see how you can develop meaningful connections with your customers.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePrinciples of Marketing,\u003c\/strong\u003e global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.\u003c\/p\u003e \u003cp\u003eIdeal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.\u003c\/p\u003e \u003cp\u003eThis latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey features include:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eBoth traditional and fast-changing trending topics\u003c\/strong\u003e that give you a well-rounded knowledge of marketing concepts, technologies and practices.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eEnd-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises\u003c\/strong\u003e that allow you to practice what you have learned.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eA sample marketing plan \u003c\/strong\u003eshowing you how to apply important marketing planning concepts.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eEnd-of-chapter Company Cases\u003c\/strong\u003e that facilitate discussion of current issues and application of marketing concepts to company situations.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eAlso available with MyLab®Marketing\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eMyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.\u003c\/p\u003e \u003cp\u003eIf you would like to purchase both the physical text and MyLab®Marketing, search for:\u003c\/p\u003e \u003cp\u003e9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText.\u003c\/p\u003e \u003cp\u003ePackage consists of:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003e9781292449364 Principles of Marketing, Global Edition, 19th edition\u003c\/li\u003e  \u003cli\u003e9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing\u003c\/li\u003e  \u003cli\u003e9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eMyLab®Marketing is not included.\u003c\/strong\u003e Students, if MyLab is a recommended\/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297856041333,"sku":"9781292449364","price":76.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292449364_04ddfda6-8ea7-42b7-bdbf-4caa87e9b0fe.jpg?v=1786018387"},{"product_id":"9781394239245","title":"Reimagining Operational Excellence – Inspirations from Asia","description":"Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.    In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298271310197,"sku":"9781394239245","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394239245_166a054d-c51a-4b4d-b145-920ceab610d5.jpg?v=1786018062"},{"product_id":"9781394204700","title":"Redefining Retail – 10 Guiding Principles for a Post–Digital World","description":"Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.   How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.   The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298297721205,"sku":"9781394204700","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394204700_e0ecb1ba-bfa7-441c-8d7c-be6a9f3256b3.jpg?v=1786018727"},{"product_id":"9781422189887","title":"HBR's 10 Must Reads on Strategic Marketing (with featured article \"Marketing Myopia,\" by Theodore Levitt)","description":"\u003cp\u003e\u003cb\u003eStop pushing products—and start cultivating relationships with the right customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.\u003c\/p\u003e\u003cp\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFigure out what business you’re \u003ci\u003ereally\u003c\/i\u003e in\u003c\/li\u003e\n\u003cli\u003eCreate products that perform the jobs people need to get done\u003c\/li\u003e\n\u003cli\u003eGet a bird’s-eye view of your brand’s strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eTap a market that’s larger than China and India combined\u003c\/li\u003e\n\u003cli\u003eDeliver superior value to your B2B customers\u003c\/li\u003e\n\u003cli\u003eEnd the war between sales and marketing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56299542151541,"sku":"9781422189887","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781422189887_a4a32636-a650-424a-8da1-e15628c33c59.jpg?v=1786019911"},{"product_id":"9781578516001","title":"Marketing Moves","description":"\u003cp\u003eForget the tired argument about \"old\" versus \"new\" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements. Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56304715596149,"sku":"9781578516001","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781578516001_e55f1be1-ee57-4a36-b2fd-452d3f786780.jpg?v=1786023406"},{"product_id":"9789811222177","title":"MARKPLUS INC","description":"\u003cp\u003eThis book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311333781877,"sku":"9789811222177","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9789811222177_42b688cf-9d34-4517-ab02-4289a58e4a18.jpg?v=1786032742"},{"product_id":"9781292089584","title":"Marketing Management, An Asian Perspective","description":"\u003cp\u003e\u003cem\u003eFor undergraduate and graduate courses in marketing management.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.\u003c\/p\u003e \u003cp\u003eThe world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.\u003cem\u003e \u003cstrong\u003eMarketing Management\u003c\/strong\u003e\u003c\/em\u003e is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.\u003c\/p\u003e \u003cp\u003e.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312187748725,"sku":"9781292089584","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292089584_2cb7af3a-09ee-40ac-94d6-de1982002cb4.jpg?v=1786018279"},{"product_id":"9781292093147","title":"Framework for Marketing Management, A, Global Edition","description":"\u003cp\u003e\u003cem\u003eFor graduate and undergraduate courses in marketing management. \u003c\/em\u003e \u003cstrong\u003eA Succinct Guide to 21st Century Marketing Management \u003c\/strong\u003e \u003cstrong\u003e\u003cem\u003eFramework for Marketing Management \u003c\/em\u003e\u003c\/strong\u003eis a concise, streamlined version of Kotler and Keller’s 15th Edition of \u003cstrong\u003e\u003cem\u003eMarketing Management\u003c\/em\u003e\u003c\/strong\u003e, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The \u003cstrong\u003e6th Edition\u003c\/strong\u003e approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312187781493,"sku":"9781292093147","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292093147_039c0e39-649a-4fb6-8063-6348808f2518.jpg?v=1786018283"},{"product_id":"9781292354996","title":"Principles of Marketing","description":"Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312191615349,"sku":"9781292354996","price":66.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292354996_8accfacf-23a6-404d-94d2-994bc2e20298.jpg?v=1786018105"},{"product_id":"marketing-management-global-edition","title":"Marketing Management -- Global Edition","description":null,"brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483324424565,"sku":"9781292462714","price":62.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292462714.jpg?v=1786178459"},{"product_id":"marketing-7-0","title":"Marketing 7.0","description":"Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.    Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as: Why digitalization, AI, and immersive technology unlock the consumer mindHow performance marketing and AI obsessions kill authenticityHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483547935093,"sku":"9781394329861","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394329861.jpg?v=1786178727"},{"product_id":"marketing-4-0","title":"Marketing 4.0","description":"Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketingStand out and create WOW momentsBuild a loyal and vocal customer baseLearn who will shape the future of customer choice Every few years brings a \"new\" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483555897717,"sku":"9781119341208","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781119341208.jpg?v=1786178737"},{"product_id":"transformative-marketing","title":"Transformative Marketing","description":"\u003cp\u003eThis book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models.\u003c\/p\u003e\u003cp\u003eThe authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers.\u003c\/p\u003e\u003cp\u003eThis work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age.\u003c\/p\u003e\u003cp\u003eFor the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492342964597,"sku":"9783031596360","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783031596360.jpg?v=1786529180"}],"url":"https:\/\/backstory.london\/collections\/author-philip-kotler.oembed","provider":"Backstory","version":"1.0","type":"link"}