{"title":"Books by Nick Smith","description":null,"products":[{"product_id":"9781473688414","title":"The Ultimate Digital Marketing Book","description":"If you want to be the best, you have to have the right skillset.\u003cbr\u003e\u003cbr\u003eFrom effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.\u003cbr\u003e\u003cbr\u003eDiscover the main themes, key ideas and tools you need and bring it all together with practical exercises.\u003cbr\u003e\u003cbr\u003eThis is your complete course in digital marketing.\u003cbr\u003e\u003cbr\u003eABOUT THE SERIES\u003cbr\u003eULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56300403491189,"sku":"9781473688414","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781473688414_5a90efae-b12f-49cc-9c3a-3a5d11698e65.jpg?v=1786020892"},{"product_id":"9781473609525","title":"Successful Digital Marketing in a Week","description":"\u003cp\u003e\u003ci\u003eDigital Marketing In A Week\u003c\/i\u003e is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.\u003cbr\u003e\u003cbr\u003eThis book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, \u003ci\u003eNLP In A Week\u003c\/i\u003e is your fastest route to success:\u003cbr\u003e\u003cbr\u003e- Sunday: Building the ultimate sales website\u003cbr\u003e- Monday: SEO: The backbone of any digital marketing strategy\u003cbr\u003e- Tuesday: Social media marketing madness\u003cbr\u003e- Wednesday: Pay per click (PPC) simplified and explained\u003cbr\u003e- Thursday: Mobile optimization and getting mobile users\u003cbr\u003e- Friday: Email marketing - why you should do it no matter what\u003cbr\u003e- Saturday: Other marketing tricks and tips in the modern world\u003cbr\u003e\u003cbr\u003e\u003cb\u003eABOUT THE SERIES\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eIn A Week\u003c\/i\u003e books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the \u003ci\u003eIn A Week\u003c\/i\u003e series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56301195854197,"sku":"9781473609525","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781473609525_f0bb407a-a3c3-443d-9476-b883b38e3689.jpg?v=1786021056"},{"product_id":"9780335247141","title":"Coaching, Mentoring and Organizational Consultancy: Supervision, Skills and Development","description":"What are the key skills needed to be a successful coach, mentor or supervisor? \u003cbr\u003eHow can personal development be effectively facilitated? \u003cp\u003eThe fields of coaching, mentoring and consultancy are going through a phase of professionalization, with the establishment of formal standards, European bodies and standard requirements for supervision. Substantially revised, this accessible book provides a response to these growing demands, examining:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDifferences and similarities between coaching, mentoring and organizational consultancy \u003c\/li\u003e\n\u003cli\u003ePersonal and professional development that leads to sustainable change \u003c\/li\u003e\n\u003cli\u003eQualities, capabilities, skills and values necessary for effective coaching, mentoring and supervision \u003c\/li\u003e\n\u003cli\u003eGuidelines for practice.\u003c\/li\u003e\n\u003c\/ul\u003eThe second edition includes new material on:\u003cul\u003e\n\u003cli\u003eTransformational coaching \u003c\/li\u003e\n\u003cli\u003eDevelopments in the field of neuroscience and the implications for coaching \u003c\/li\u003e\n\u003cli\u003eSystemic team coaching, developments in leadership, and creating a coaching culture \u003c\/li\u003e\n\u003cli\u003eSupervision on supervision and group supervision\u003c\/li\u003e\n\u003cli\u003eOshry's approach to understanding systemic patterns in organizational relationships \u003c\/li\u003e\n\u003cli\u003eExpanded seven-eyed model \u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003e\u003ci\u003e\"Peter and Nick's original edition was a fresh and insightful addition to the literature. The new edition brings the work bang up to date and remains a must read for the practitioners and students of coaching and consulting.\"\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eProfessor Jonathan Passmore, University of Evora, Portugal\u003cp\u003e\u003cb\u003e\"This wonderfully lucid and comprehensive guide shows how fearless compassion is still at the basis of getting the consulting that matters and the mentoring that can transform a business.\"\u003c\/b\u003e\u003cbr\u003eDr Erik de Haan, Professor of Organisation Development at the VU University Amsterdam and Director of the Centre for Coaching, Ashridge Business School\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"In this latest edition of their overview of coaching, mentoring and supervision, the authors reflect the substantial changes that have occurred in terms of applications, professionalization and our knowledge of the fundamental mechanisms behind these powerful approaches to learning and change. This will not be the last edition, I am sure!\"\u003c\/b\u003e\u003cbr\u003eProfessor David Clutterbuck, European Mentoring \u0026amp; Coaching Council\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"This is not a once-read book but a reference text to be returned to time and time again.\"\u003c\/b\u003e\u003cbr\u003eProfessor Michael Carroll PhD, Visiting Industrial Professor, University of Bristol, UK\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"An informative and passionate guide to coaching, mentoring and organisational consultancy, essential for beginners and valuable for experienced practitioners. A must read for coaching supervisors.\"\u003c\/b\u003e\u003cbr\u003eDr Tatiana Bachkirova, Reader in Coaching Psychology, Oxford Brookes University, UK\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"I especially like the strong emphasis on practical ideas, techniques and skills for getting the most out individuals and teams.\"\u003c\/b\u003e\u003cbr\u003eBalbir Kandola, BK Consultancy in Learning \u0026amp; Development\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"The book is a treasure chest for those who want to dig into research and concepts across leadership development, mentoring, coaching, consultancy and supervision. This is a very solid book, well-structured and an excellent inspirational text.\"\u003c\/b\u003e\u003cbr\u003e Paul Olson\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311706026357,"sku":"9780335247141","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780335247141_8481afce-7c79-4dc2-ae89-25765caca936.jpg?v=1786013792"},{"product_id":"9781473610323","title":"Successful SEO and Search Marketing in a Week: Teach Yourself","description":"\u003cp\u003e\u003ci\u003eSEO and Search Marketing In A Week\u003c\/i\u003e is a simple and straightforward guide to mastering the basics, giving you everything you \u003ci\u003ereally\u003c\/i\u003e need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.\u003cbr\u003e\u003cbr\u003eThis book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, \u003ci\u003eSEO And Search Marketing In A Week\u003c\/i\u003e is your fastest route to success:\u003cbr\u003e\u003cbr\u003e- Sunday: An introduction to search engines and SEO\u003cbr\u003e- Monday: Keyword research\u003cbr\u003e- Tuesday: On-page optimization\u003cbr\u003e- Wednesday: Off-page optimization\u003cbr\u003e- Thursday: Getting other traffic sources to your website\u003cbr\u003e- Friday: Pay-per-click traffic: making it work for you\u003cbr\u003e- Saturday: Monitoring and managing your progress\u003cbr\u003e\u003cbr\u003e\u003cb\u003eABOUT THE SERIES\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eIn A Week\u003c\/i\u003e books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the \u003ci\u003eIn A Week\u003c\/i\u003e series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312448844149,"sku":"9781473610323","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781473610323_27966595-b879-4460-9219-eed9bd994ff5.jpg?v=1786021066"},{"product_id":"9781473683976","title":"The Ultimate Marketing \u0026 PR Book","description":"\u003cbr\u003eTHE ULTIMATE MARKETING \u0026amp; PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312452579701,"sku":"9781473683976","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781473683976_56742fad-76e1-4d69-b8bd-e53ec43783c8.jpg?v=1786020861"},{"product_id":"creating-citizen-consumers","title":"Creating Citizen-Consumers","description":"`This is an illuminating and topical study, which skilfully blends together theoretical and empirical analysis in search of the \"citizen-consumer\". It should become a key text for all with an interest in public service reform and the \"choice\" agenda, as well as consumerism and citizenship′ - \u003cb\u003e\u003ci\u003eRuth Lister, Professor of Social Policy, University of Loughborough\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003ePolitical, popular and academic debates have swirled around the notion of the citizen as a consumer of public services, with public service reform increasingly geared towards a consumer society. This innovative book draws on original research with those people in the front-line of the reforms - staff, managers and users of public services - to explore their responses to this turn to consumerism.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCreating Citizen-Consumers\u003c\/b\u003e explores a range of theoretical, political, policy and practice issues that arise in the shift towards consumerism. It draws on recent controversies about choice to examine the tensions of modernising public services to meet the demands of a consumer society. The book offers a fresh and challenging understanding of the relationships between people and services, and argues for a model based on interdependence, respect and partnership rather than choice.\u003c\/p\u003e\u003cp\u003eThis original book makes a distinctive contribution to debates about the future of public services. It will be of interest to those studying social policy, cultural studies, public administration and management across the social sciences, as well as for those working in public services.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJohn Clarke\u003c\/b\u003e is a Professor of Social Policy at the Open University. \u003cb\u003eJanet Newman\u003c\/b\u003e is a Professor of Social Policy at the Open University. \u003cb\u003eNick Smith\u003c\/b\u003e is a Research Officer in the Personal Social Services Research Unit at the University of Kent. \u003cb\u003eElizabeth Vidler\u003c\/b\u003e is a Project Officer in the Faculty of Social Sciences at the Open University. \u003cb\u003eLouise Westmarland \u003c\/b\u003eis a Lecturer in Criminology at the Open University.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483351851381,"sku":"9781412921336","price":189.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781412921336.jpg?v=1786178492"},{"product_id":"the-short-guide-to-town-and-country-planning-2e","title":"The Short Guide to Town and Country Planning 2e","description":"\u003cp\u003eThe fully updated Short Guide to Town and Country Planning provides a concise introductory overview of the practice of planning for those with little or no prior knowledge. This second edition considers who planners are and what they do, showing how planning – as an art, science and system – has evolved as an organised action of the state.   The book discusses the planning system, processes, legal constructs and approaches, taking into account the recent regulatory changes within the UK nations. Restructured to improve readability, it explores the interactions of government and society with the planning system, and the relationship between urban planning, the environment and placemaking. It encourages the reader to adopt a reflective and inquisitive outlook, and features:\u003c\/p\u003e\u003cp\u003ecase study boxes;\u003c\/p\u003e\u003cp\u003efurther reading and resources;\u003c\/p\u003e\u003cp\u003eguidance on the recent policy and system updates, including those through devolution.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57484346950005,"sku":"9781447369813","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781447369813.jpg?v=1786266410"}],"url":"https:\/\/backstory.london\/collections\/author-nick-smith.oembed","provider":"Backstory","version":"1.0","type":"link"}