{"title":"Books by Nawal K. Taneja","description":null,"products":[{"product_id":"9781032776019","title":"Air Travel Partnerships","description":"\u003cp\u003eThis book focuses on four types of organizations within the air travel sector: airlines, airports, aircraft manufacturers, and travel intermediaries. It provides a framework, tools, and insights to enhance collaborations by design in an age of increasing uncertainty.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295932887413,"sku":"9781032776019","price":52.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032776019_d1734a56-4c2b-4692-ac99-8afcb11bd533.jpg?v=1786017409"},{"product_id":"9781032495095","title":"Strategic Airline Retailing and Solutions","description":"\u003cp\u003eThis book provides a framework and tools to convert retailing concepts-from shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295989903733,"sku":"9781032495095","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032495095_066b8f73-fd65-449a-9b4c-2f52407b4467.jpg?v=1786016920"},{"product_id":"9781138383685","title":"Fasten Your Seatbelt","description":"Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the encouragement of practitioners in the global airline industry.  Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what  is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system.   New airlines have clearly focused business designs with the discipline to reject non-valued products or services. In the US, new airlines score higher in customer satisfaction, offering lower fares and making larger operating profits.   This book is about customer behaviour and how to address it. It provides detailed but easy-to-read practical discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers.   As with previous books written by Nawal Taneja, the primary audience continues to be senior level practitioners within the global airline industry - in both traditional carrier and low complexity carrier segments. The approach is impartial, candid and pragmatic, based on what is happening in the actual market place rather than theoretical business models.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296491647349,"sku":"9781138383685","price":53.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781138383685_b692cc86-db06-4d63-accc-71f121f59045.jpg?v=1786018632"},{"product_id":"9781041126652","title":"Personalization in Air Travel","description":"Personalization is now becoming an emerging frontier for leading businesses worldwide. Customers want businesses to understand their specific needs and preferences so as to provide personalized products and services, as well as to provide them with some control over their experience. For businesses, personalization improves customer experience and customer loyalty, through better customer engagement. In the case of airlines, although progress in personalization is beginning to increase in some areas (in-flight services and the availability of personal digital assistants, for example), advancement in other important areas (such as seamless end-to-end journeys in the travel ecosystem, for example) has been slow and disjointed for a number of reasons. A few examples include the ongoing constraints of legacy infrastructure, granularity of data limitations, concerns relating to data privacy, lack of standards for measuring the tangible value of personalization provided and received, and the challenge of scaling personalization initiatives. Besides these examples of challenges, a key question is being raised. Can personalization, other than for the small segment of high-margin travellers, be a revenue driver, or would it merely increase complexity without proportionate returns?Taneja discusses ten key points for airlines who want to move up the personalization curve to offer personalization at the holistic level. This book offers four airline use cases to show how the topics discussed in different chapters can be applied by different types of airlines. As with Taneja’s other publications, it provides a number of forewords and thought leadership pieces, contributed by practitioners, to elaborate on topics discussed in the book. This will be of interest to executives and senior managers within airlines, airports, and air transport supporting industries.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56367943713141,"sku":"9781041126652","price":52.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781041126652.jpg?v=1786017296"},{"product_id":"designing-marketing-and-delivering-a-connected-seamless-travel-experience","title":"Designing, Marketing and Delivering a Connected, Seamless Travel Experience","description":"With this latest book, Nawal K. Taneja shows how there is now an opportunity to offer airline passengers a new product, a connected seamless travel experience, that would reinvent travel, benefiting both customers and providers of a broad spectrum of travel services: airlines, hotels, car rentals, trains, buses, ferries, theaters, sports events, and restaurants. The book conveys how, for an airline, such a product can be designed and delivered to meet emerging needs of customers and for the airline to a) enable it to differentiate itself by offering a much more integrated product and experience, b) generate new streams of data for planning and delivering the product, and c) generate new revenue through the sale of different types of ancillary products and services offered by airlines and their partners.   The book explains how the development and delivery of such an innovative product requires a new approach to make each component of travel, from booking to delivery, fully integrated creatively within a framework of five strategic layers: having a common interpretation of the concept itself, overcoming major challenges to seize opportunities, building new end-to-end retailing capabilities, capturing the momentum of new technologies, and making end-to-end travel a C-Suite priority. There will be major challenges, such as liability, complexity, and scale, but Taneja illustrates how these can be managed based on the experience of other businesses. In addition to insights from best business practices, Taneja explains how emerging technologies (such as AI, analytics, and all-inclusive data) can help airlines and partners in the value chain to go beyond the sale of their core products to fulfill traveler needs for connected seamless travel and diversify their sources of revenue by monetizing non-core assets.   As with Taneja’s other publications, this book provides a number of forewords and thought-leadership pieces, contributed by practitioners, to elaborate on topics discussed in the book. It is written primarily for executives and senior managers within airlines, airports, and air transport supporting industries, but will also add value for graduate students and university faculty researching the development of new travel products.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503609127285,"sku":"9781041332626","price":52.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781041332626.jpg?v=1787039810"}],"url":"https:\/\/backstory.london\/collections\/author-nawal-k-taneja.oembed","provider":"Backstory","version":"1.0","type":"link"}