{"title":"Books by Michael Easter","description":null,"products":[{"product_id":"9781035411160","title":"Scarcity Brain","description":"\u003cp\u003e\u003cb\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e Bestseller\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAs featured on The Joe Rogan Experience and Diary of a CEO\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAre we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMichael Easter, author of \u003ci\u003eThe Comfort Crisis\u003c\/i\u003e and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability.  \u003cbr\u003e\u003cbr\u003eNew technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting the scarcity loop, leading to us all developing \"scarcity brain\". We're bombarded with subversive \"scarcity cues,\" subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car.\u003cbr\u003e\u003cbr\u003eEaster traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: \u003cbr\u003e\u003cbr\u003e- Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory\u003cbr\u003e- Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks \u003cbr\u003e- Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station\u003cbr\u003e- Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist\u003cbr\u003e- Recognize when you have enough, from a woman who left a million-dollar career path to adventure around the world\u003cbr\u003e\u003cbr\u003eOur world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296216330613,"sku":"9781035411160","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781035411160_8f8550a5-54a7-4332-a022-ca16f223d873.jpg?v=1786017462"},{"product_id":"9781623369903","title":"Maximus Body","description":"\u003cb\u003e\u003ci\u003eMen's Health \u003c\/i\u003emagazine's #1 personal trainer delivers cutting-edge, high-intensity workouts to help you pack serious muscle and become unstoppably fit. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom the man responsible for the success of the gym that trained the actors in the movie \u003ci\u003e300\u003c\/i\u003e comes cutting-edge fitness strategies, 100 workouts, and a training plan that has successfully transformed A-list actors and actresses, elite special-forces soldiers, all-star athletes, and everyday men and women. With Bobby Maximus’s guidance you too can become one of the most insanely fit people the world has ever seen. \u003cbr\u003e\u003cbr\u003eThe diets and workouts that promise easy results in minutes per day have tricked masses into wasting their money on false promises. Supplements, smoothies, and 4-minute workouts aren’t getting people any fitter. Getting that shredded body requires real commitment and real work—and Bobby can show you how. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eMaximus Body \u003c\/i\u003efeatures circuit-style workouts that will push you to your limits and work your whole body. With a plethora of exercises like “Don’t Ask Me About Your Abs,” that work your core with a combination of sit ups, push ups, pull ups, and even leg raises, you can develop an exercise routine that fits your needs. Whether you are overweight and trying to get back into shape, or a high-level athlete trying to gain that extra edge, \u003ci\u003eMaximus Body\u003c\/i\u003e offers up thousands of once-secret ways to burn fat, add lean muscle, reveal a shredded 8-pack, and build mind-bending physical fitness.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56302143144309,"sku":"9781623369903","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781623369903_bc4e3c62-9fcf-4dd0-9916-225aae360e90.jpg?v=1786023435"},{"product_id":"9780063452534","title":"Walk with Weight","description":"\"Easter makes rucking accessible, sustainable, and surprisingly fun, showing you how to build strength, endurance, and mental resilience just by taking a walk.\" - Melissa Urban, Whole30 co-founder and CEOFrom the New York Times bestselling author of The Comfort Crisis comes the definitive guide to the fast-growing sport of rucking—or walking with weight—as a daily practice that can change body and mind for the better with every step.   In recent years, walking with weight, also known as rucking, has exploded in popularity due to its multifaceted benefits including improved fitness, strength, and mental well-being. It’s a risk-free, full-body workout that improves metabolic health and helps prevent chronic diseases and depression. Now, bestselling author Michael Easter, the avid rucker the New York Times credits with ushering in the trend, is sharing everything you need to know in the ultimate book on weighted walking.   With this practical guide, you will learn:How to start your own weighted walking routine by choosing the right weight and loading your pack correctlyAdvice for warming up, fueling, and preventing injuryFor experienced ruckers, guidelines for increasing intensity and inspiration to set bigger goalsA breakdown of all the amazing health benefits, including why walking with weight burns more fat per mile than joggingAdvice for selecting the right gear, including how to decide between a weighted vest or backpackWeek-by-week training plans for every type of goal and skill levelAlong the way, Easter traces the history of walking with weight—from ancient hunter gatherers to the world’s greatest militaries – and shows how it has evolved into the popular trend it is today. Whether you’re a novice or a seasoned rucker, Walk with Weight offers valuable advice at any level. With this book, you’ll get more from every step—with the easiest and most effective way to boost your strength inside and out.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56367764636021,"sku":"9780063452534","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780063452534.jpg?v=1786011052"},{"product_id":"the-comfort-crisis","title":"The Comfort Crisis","description":"\u003cb\u003eDiscover the evolutionary mind and body benefits of living at the edges of your comfort zone and reconnecting with the wild—from the \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eScarcity Brain\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cb\u003e“If you’ve been looking for something different to level up your health, fitness, and personal growth, \u003ci\u003ethis is it\u003c\/i\u003e.”—Melissa Urban, Whole30 CEO and author of \u003ci\u003eThe Book of Boundaries\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Michael Easter’s genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, author of \u003ci\u003eOutlive\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eIn many ways, we’re more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort.\u003cbr\u003e \u003cbr\u003eEaster’s journey to understand our evolutionary need to be challenged takes him to meet the NBA’s top exercise scientist, who uses an ancient Japanese practice to build championship athletes; to the mystical country of Bhutan, where an Oxford economist and Buddhist leader are showing the world what death can teach us about happiness; to the outdoor lab of a young neuroscientist who’s found that nature tests our physical and mental endurance in ways that expand creativity while taming burnout and anxiety; to the remote Alaskan backcountry on a demanding thirty-three-day hunting expedition to experience the rewilding secrets of one of the last rugged places on Earth; and more.\u003cbr\u003e \u003cbr\u003eAlong the way, Easter uncovers a blueprint for leveraging the power of discomfort that will dramatically improve our health and happiness, and perhaps even help us understand what it means to be human. \u003ci\u003eThe Comfort Crisis\u003c\/i\u003e is a bold call to break out of your comfort zone and explore the wild within yourself.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57481529524597,"sku":"9780593138762","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780593138762.jpg?v=1786089797"},{"product_id":"do-something-1","title":"Do Something","description":"From the New York Times bestselling author of The Comfort Crisis comes an 850-mile journey to find what’s missing from modern life.   “Have fun and don’t die.”That was the send-off Michael Easter got from his wife at the trailhead of America’s most difficult hike. Beside him stood his friend Matt Sherman, one of the longest-serving Americans in the wars in Iraq and Afghanistan. He was an off-the-books diplomat who brokered deals with terrorists and warlords. Matt now owns no car or home. He hikes.   Ahead of them lay the Hayduke Trail: 850 unmarked miles through the deserts and canyons of the American Southwest. There are no signs, few established trails, brutal temperature swings, and vast stretches of wilderness where no one is coming to help. Roughly twenty people attempt the route each year and about 16 percent finish—worse odds than Everest.   Easter had never thru-hiked. He had, however, built a good life. He was financially stable, professionally successful, sober, and surrounded by people he loved. Nothing was obviously wrong.   And yet he felt off. Somewhere amid the routines, screens, convenience, and endless optimization of modern life, he felt increasingly removed from the world around him—and from his own life. And he wasn’t alone.   So Easter set out to understand why—and what might happen if he stopped analyzing and managing his way through life and went out and lived it.   In Do Something, he chronicles a journey of hitchhikes with madmen and river guides with federal problems, fundamentalist desert towns, thousand-foot cliffs, violent storms, hallucination-inducing exhaustion, transcendent natural beauty, way too much walking—and experiences that changed how he understood his life.   Along the way, he draws on psychology, neuroscience, and evolutionary biology to uncover why an objectively good life can start to feel disastisfying—and how action can give us perspective, deepen our connection to the world around us, and bring us back to what matters.   He came back with an answer. It isn’t a pill, a hack, a habit, or another hour of thinking about yourself. When life goes flat, you don’t think your way out. You do something.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57495326949749,"sku":"9780063452602","price":25.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/backstory.london\/collections\/author-michael-easter.oembed","provider":"Backstory","version":"1.0","type":"link"}