{"title":"Books by Mark Earls","description":null,"products":[{"product_id":"9780470060360","title":"Herd – How to Change Mass Behaviour by Harnessing Our True Nature","description":"Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you’ll have little chance of altering it.  Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.    \"At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual.\" —Adam Morgan, Founder, Eatbigfish \"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the ‘we’ revolution?\" —Ed Keller, CEO, The Keller Fay Group \"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now.\" —David Abraham, EVP, The Learning Channel \"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich.\" —Mark Sherrington, Global Brands Director, SABMiller \"Read this book. Think about it. If you’re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works.\" —Russell Davies, Founder, Open Intelligence Agency","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56290568405365,"sku":"9780470060360","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780470060360_a92498f0-2393-4d8a-94d8-5165a4a0f706.jpg?v=1786013968"},{"product_id":"creative-superpowers","title":"Creative Superpowers","description":"We are about to enter a new Age of Creativity that will require a new set of superheroes to help the world thrive.  This book will make you one of those creative superheroes by unleashing new creative superpowers to help you solve your biggest business problems, namely the powers of:    Hacking – learn how becoming a hacker will help you tackle problems in different ways.  Making – learn how getting your hands dirty and making things opens up new parts of the brain as well as creating happy accidents.  Teaching – learn how teaching yourself and others consolidates experience in a fast-paced world.   Thieving – learn how looking to what already exists helps you solve your problems.  This is the Modern Skillset for Creative Problem Solving.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57487945564533,"sku":"9781783529032","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781783529032.jpg?v=1786355167"},{"product_id":"copy-copy-copy-how-to-do-smarter-marketing-by-using-other-peoples-ideas","title":"Copy Copy Copy – How to do Smarter Marketing by Using Other People′s Ideas","description":"THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.   Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though \"praxis\". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA  ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57490091704693,"sku":"9781118964965","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781118964965.jpg?v=1786441984"}],"url":"https:\/\/backstory.london\/collections\/author-mark-earls.oembed","provider":"Backstory","version":"1.0","type":"link"}