{"title":"Books by Marc Andrews","description":null,"products":[{"product_id":"9789063695316","title":"Hidden Persuasion","description":"\u003cp\u003eVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?\u003cbr\u003e\u003cbr\u003eThis book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.\u003cbr\u003e\u003cbr\u003eThe techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.\u003cbr\u003e\u003cbr\u003eAll techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311204544885,"sku":"9789063695316","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9789063695316_173f8c8f-23dd-4757-8c6b-397b8209c02b.jpg?v=1786031861"},{"product_id":"kylie-song-by-song","title":"Kylie Song by Song","description":"From 'Neighbours' TV teen queen to Stock Aitken Waterman's megastar, the rise of Kylie Minogue to the top of the charts is one of the biggest smash hit success stories in pop music. Across 15 studio albums her transition from SexKylie (with help from Michael Hutchence) to IndieKylie (thanks to Nick Cave and Manic Street Preachers), then to undisputed Princess of Pop (courtesy of the irresistible 'Can't Get You Out Of My Head') proved she was not just an actress, a singer and a remarkable live performer (including Glastonbury Goddess), but a true global superstar. After successfully beating cancer, Kylie returned to the top with several big-selling albums, including the critically lauded 'The Abbey Road Sessions', festive fave 'Kylie Christmas' and 2020's history-making 'Disco'. This book is an exhaustive \"step back in time\" through her complete 'Katalogue' across five poptastic decades. Every released track and collab from her 300+ song catalogue - many self-penned or co-written - over 35 years is examined in detail with new insights, revelations \u0026amp; vital video\/remix information. 'Kylie: Song By Song' celebrates this unique artist's truly remarkable and unparalleled career and is a must-have for every dedicated fan of the lucky, lucky, lucky Australian pop princess.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57487687516533,"sku":"9781781558706","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781781558706.jpg?v=1786354913"},{"product_id":"donna-summer-song-by-song","title":"Donna Summer: Song by Song","description":"Donna Summer was known as the ‘Queen of Disco’, but her incredible career, laid out in seventeen studio albums, amounts to so much more than that. Besides being a remarkable singer, Donna was a gifted songwriter and an exceptional live performer whose legacy is impossible to quantify.Starting out as a ‘musical theatre refugee’ in Germany in the late 1960s, she was propelled to stardom in the 1970s with classic disco hits such as ‘Love To Love You Baby’, ‘Last Dance’, ‘Bad Girls’, ‘Hot Stuff’, and the undisputed greatest dance song of all time, 1977’s ‘I Feel Love’. In the 1980s she successfully teamed up with the legendary Quincy Jones and British hitmakers Stock Aitken Waterman, and in her later years she embraced EDM and club sounds. Her death came far too early in 2012 at the age of 63.Donna Summer: Song by Song examines every song she released as an artist across her six decades of writing and performing, as well as analysing music videos, album covers and remixes, and touching on her personal story and the controversies that dogged certain periods of her life.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57502207705461,"sku":"9781036194215","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781036194215.jpg?v=1786781028"}],"url":"https:\/\/backstory.london\/collections\/author-marc-andrews.oembed","provider":"Backstory","version":"1.0","type":"link"}