{"title":"Books by Louise Hudson","description":null,"products":[{"product_id":"9781529628081","title":"Marketing for Tourism, Hospitality \u0026 Events","description":"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.\u003cbr\u003e  \u003cbr\u003e  The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. \u003cbr\u003e  \u003cbr\u003e  Popular chapter features such as \u003cstrong\u003eLessons from a Marketing Guru\u003c\/strong\u003e, featuring personal insights from real world practitioners, and \u003cstrong\u003eDigital Spotlights\u003c\/strong\u003e, which highlight the ways in which technology has transformed tourism, hospitality and events, and \u003cstrong\u003eMarketing in Action \u003c\/strong\u003ecase studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. \u003cbr\u003e  \u003cbr\u003e  This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.\u003cbr\u003e  \u003cbr\u003e  \u003cstrong\u003eSimon Hudson\u003c\/strong\u003e is a tourism and hospitality professor at the University of South Carolina.\u003cbr\u003e  \u003cbr\u003e  \u003cstrong\u003eLouise Hudson\u003c\/strong\u003e is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.\u003cbr\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312596595061,"sku":"9781529628081","price":61.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781529628081_2cbad38b-9d51-432a-a39f-75841047fcee.jpg?v=1786023551"},{"product_id":"9781917433105","title":"Customer Service for Hospitality and Tourism","description":"Fully revised and updated with brand new material and cases on issues surrounding sustainability and AI in the context of customer services, plus  a brand new chapter on 'Customer service and sustainability'. Explains not only the theory behind the importance of customer service but how to put this theory into practice.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56420457611637,"sku":"9781917433105","price":38.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781917433105_8c676622-9b2e-4408-a47d-88125a2dc0b6.jpg?v=1786030322"},{"product_id":"customer-service-for-hospitality-and-tourism","title":"Customer Service for Hospitality and Tourism","description":"A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted - and thrived - during the COVID-19 pandemic.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57688238883189,"sku":"9781915097149","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57492454408565,"sku":"9781915097132","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781915097149_ab6f9db0-8ece-42fd-9569-3fd1582ff8bc.jpg?v=1792686184"}],"url":"https:\/\/backstory.london\/collections\/author-louise-hudson.oembed","provider":"Backstory","version":"1.0","type":"link"}