{"title":"Books by Ken Fisher","description":null,"products":[{"product_id":"9781118445075","title":"The Ten Roads to Riches, Second Edition – The Ways the Wealthy Got There (And How You Can Too!)","description":"Profiles of some of America's richest people and how they got that way—and how you can too! While we can't promise that this book will elevate you to the ranks of the super-rich, we can say that within its pages you'll discover everything you need to know about how, exactly, many of America's most famous (and infamous) millionaires and billionaires acquired their fortunes. The big surprise is that all of the super-wealthy it profiles got where they are today by taking one of just ten possible roads—including starting a business, buying real estate, investing wisely, and marrying extremely well. Whether you aspire to shameful wealth or just a demure fortune, bestselling author and self-made billionaire, Ken Fisher, will show you how to walk in the footsteps of tycoons—all the way to the financial success you dream of and deserve.    Packed with amusing anecdotes of individuals who have traveled (or tumbled) down each road to wealthExtracts valuable lessons on how you, too, can achieve serious wealth, and, just as importantly, hold onto itProvides powerful tools for determining what you need to do to position yourself for success and \"Guideposts\" and \"Warning Signs\" to help keep you safely on your road to successSecond Edition features more profiles and instructive examples than were found in the bestselling first edition","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296295072117,"sku":"9781118445075","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781118445075_f51958aa-e45c-4ae8-8579-e5a8e18b9803.jpg?v=1786017959"},{"product_id":"9781394283194","title":"The Little Book of Market Myths","description":"\u003cp\u003e\u003cb\u003eBoost your investment returns by dodging the most common investing mistakes\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn the newly updated second edition of \u003ci\u003eThe Little Book of Market Myths: How to Profit by Avoiding the Mistakes Everyone Else Makes,\u003c\/i\u003e celebrated investor and Fisher Investments' founder, Executive Chairman and Co-Chief Investment Officer Ken Fisher insightfully explores many common myths costing investors dearly. Fisher provides a comprehensive guide to navigating the investment landscape more wisely, debunking widespread myths that lead to costly mistakes.\u003c\/p\u003e\u003cp\u003eThis edition delves deep into the frequent missteps made by both retail and professional investors, demonstrating how a better understanding and avoidance of these pitfalls can lead to improved long-term and short-term financial gains. Fisher critically examines why popular beliefs, such as the safety of bonds over stocks, the risk-free allure of gold, and the fear of high price-to-earnings ratios, are not only misguided but could be damaging your investment portfolio.\u003c\/p\u003e\u003cp\u003eIn the book, you'll:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn why many commonly held investment beliefs are wrong and how avoiding them can enhance your financial health\u003c\/li\u003e \u003cli\u003eGain insights into better investment decisions for both short-term gains and long-term growth\u003c\/li\u003e \u003cli\u003eUnderstand how to identify and correct the mistakes that could be costing you\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Little Book of Market Myths\u003c\/i\u003e equips readers with the necessary tools to identify and sidestep the pitfalls that have ensnared countless investors. Whether you're a seasoned investor or new to the world of finance, this book is an invaluable resource for anyone looking to improve their understanding of the market and make more informed investment choices.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298262856053,"sku":"9781394283194","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394283194_eccd0dd2-b038-4ef0-b98b-89d3fade0e35.jpg?v=1786018385"},{"product_id":"9781394318834","title":"The Only Three Questions That Still Count: Investi ng By Knowing What Others Don′t","description":"An insightful and practical guide to beating the markets In the newly revised third edition of The Only Three Questions That Still Count: Investing By Knowing What Others Don't, renowned investor Ken Fisher delivers an innovative and insightful strategy you can use in your own life to understand and profit from the markets. He offers updated info on how to navigate an increasingly interconnected world, showing investors can improve their odds of success by answering just three questions using only publicly available information.    The author provides a practical framework you can apply immediately—and in the rest of your investing career—to boost your chances of outsized returns. You'll also find: More than 100 visuals illustrating the straightforward investing concepts found withinStrategies to help you challenge yourself, and your preconceived notions, to improve your investing returnsUpdated techniques and strategies that assist retail investors in developing innovative ways to beat the market Perfect for professional and individual investors, The Only Three Questions That Still Count is also an invaluable resource for anyone with an interest in the markets and investing behavior.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56367991095669,"sku":"9781394318834","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394318834_3e076166-8ace-47a4-8373-14f81626d011.jpg?v=1786018647"}],"url":"https:\/\/backstory.london\/collections\/author-ken-fisher.oembed","provider":"Backstory","version":"1.0","type":"link"}