{"title":"Books by Katie King","description":null,"products":[{"product_id":"9780008257606","title":"The Evacuee War","description":"\u003cp\u003e'Fantastic, I loved every page. I cried, laughed and smiled with the characters. A must-read book' FIVE STAR Reader Review on The Evacuee Series* * * * *\u003c\/p\u003e\u003cp\u003eFar from home, hope will keep them together. In September 1940, after a year away from home, eleven-year-old twins Connie and Jessie have finally settled into evacuee life in Harrogate. But when the brutal bombings in London begin, threatening their parents who live near the Bermondsey docks, their courage is put to the test. Aunt Peggy keeps a watchful eye on the spirited twins but doesn’t know all their troubles as they start secondary school. She must raise baby Holly, while searching for the strength to divorce her cheating husband, who may have just ruined her only chance to love again. Full of hope and courage, The Evacuee War is the third in the heart-warming saga series set during the Second World War from Katie King.* * * * *\u003c\/p\u003e\u003cp\u003ePraise for The Evacuee Series:'Heartwarming. I didn't want the book to end' FIVE STAR Reader Review ‘A heart-warming read’ My Weekly 'This delightful read captures a sense of nostalgia and weaves together the dramas of a cast of heart-warming characters’ Woman\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43201205338290,"sku":"9780008257606","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780008257606.jpg?v=1785659023"},{"product_id":"9780749483395","title":"Using Artificial Intelligence in Marketing","description":"\u003cp\u003e\u003cb\u003eArtificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. \u003cb\u003e\u003ci\u003eUsing Artificial Intelligence in Marketing\u003c\/i\u003e\u003c\/b\u003e provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. \u003cbr\u003e\u003cbr\u003e Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. \u003cb\u003e\u003ci\u003eUsing Artificial Intelligence in Marketing\u003c\/i\u003e\u003c\/b\u003e outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24\/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298501079413,"sku":"9780749483395","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780749483395_3b7d7cc2-7d4b-40cd-a0a3-f4a0b3d2af8b.jpg?v=1786015168"},{"product_id":"9781398622333","title":"AI Strategy for Sales and Marketing","description":"\u003cp\u003e\u003cb\u003eWhat do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe second edition of \u003cb\u003e\u003ci\u003eAI Strategy for Sales and Marketing\u003c\/i\u003e\u003c\/b\u003e offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003cbr\u003e- Apply strategic models to integrate AI across marketing and sales functions\u003cbr\u003e- Utilize data-led decision making to enhance customer experience and loyalty\u003cbr\u003e- Drive organizational change with AI-driven team development and productivity tools\u003cbr\u003e- Manage AI governance and ethical considerations to build consumer trust\u003cbr\u003e\u003cb\u003e- New to this edition:\u003c\/b\u003e Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook\u003c\/p\u003e\u003cp\u003eDesigned for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eStrategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368001581429,"sku":"9781398622333","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398622333_4c51d854-c922-4a05-ab6b-ae365c7029b3.jpg?v=1786019597"}],"url":"https:\/\/backstory.london\/collections\/author-katie-king.oembed","provider":"Backstory","version":"1.0","type":"link"}