{"title":"Books by Julian Birkinshaw","description":null,"products":[{"product_id":"9781118375907","title":"Reinventing Management Revised and Updated Edition – Smarter Choices for Getting Work Done","description":"The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.      The revised edition of this best-selling book shows convincingly that many of today’s major economic problems in the west can be traced to a failure of management.  In this updated edition the author draws our attention to new examples of failed management, from Rupert Murdoch’s News Corp, and the disaster at BP, to the ongoing problems in financial services companies such as UBS and RBS.  Throughout the book the references and statistics have been updated, to make this a current, highly relevant analysis of the problems besetting modern business and how managers need to tackle them.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296496759157,"sku":"9781118375907","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781118375907_9151ac9c-5053-43c2-b1cd-6b70048693a1.jpg?v=1791833977"},{"product_id":"9781292178899","title":"25 Need-to-Know MBA Models","description":"\u003cp\u003e\u003cem\u003e25 Need-to-Know MBA Models\u003c\/em\u003e provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.\u003c\/p\u003e \u003cp\u003eCovering 25 key models that have been picked from programmes around the world, \u003cem\u003e25 Need-to-Know MBA Models\u003c\/em\u003e cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips.\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eWant new ways of looking at old problems?\u003c\/li\u003e  \u003cli\u003eNeed a range of management decision-making tools at your fingertips?\u003c\/li\u003e  \u003cli\u003eOnly want what you need to know, rather than reams of theory?\u003c\/li\u003e  \u003cli\u003eIncludes 10 handy dos and don’ts of using MBA models\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003e“Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models”\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003eStephen Martin, Director General, Institute of Directors\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"This book is an essential tool for anyone working in management today.\"\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003eShinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003e“Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA! At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions.”\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003eStephen Martin, Director General, Institute of Directors\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more.\"\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003eShinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank\u003c\/p\u003e \u003cp\u003e“\u003cstrong\u003e\u003cem\u003eCaptures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance.”\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003eDr Matt Carter, Founder, Message House\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297717006709,"sku":"9781292178899","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292178899_269318ee-a2f4-4cae-bae7-0a2915d64427.jpg?v=1786018468"},{"product_id":"9781292016856","title":"Key MBA Models","description":"\u003cp\u003e\u003ci\u003eKey MBA Models\u003c\/i\u003e is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.\u003c\/p\u003e  \u003cp\u003eWritten by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eStrategy \u003c\/li\u003e  \u003cli\u003eBusiness Economics \u003c\/li\u003e  \u003cli\u003eFinance \u003c\/li\u003e  \u003cli\u003eDecision Science \u003c\/li\u003e  \u003cli\u003eAccounting \u003c\/li\u003e  \u003cli\u003eOperations \u003c\/li\u003e  \u003cli\u003eMarketing \u003c\/li\u003e  \u003cli\u003eOrganisational Behaviour\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).\u003c\/p\u003e   \u003cp\u003eBuilt on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297730670965,"sku":"9781292016856","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292016856_79eed0fa-6c08-4849-a202-ccb623cc7b9b.jpg?v=1786018157"},{"product_id":"9781292081755","title":"Key MBA Models, Travel Edition","description":"\u003cp\u003e\u003cb\u003eEXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eKey MBA Models\u003c\/i\u003e provides easy access to the core models, tools and concepts that are covered on MBA programmes.  Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297739813237,"sku":"9781292081755","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292081755_088fe7c2-be0e-4a70-92db-5039a0d8a918.jpg?v=1786018256"},{"product_id":"9781399422017","title":"Resurgent","description":"\u003cp\u003e\u003cb\u003eA practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment.   But what about those established companies in the traditional parts of the world’s economies, from energy, industrial and consumer goods to travel and health? They rarely got a mention.  Everyone was talking about the disrupters – the start-ups and the entrepreneurs – and not about the incumbents.   This book is a call for a reality check.\u003cbr\u003e\u003cbr\u003e For at the core of our established companies are capabilities and qualities that remain highly relevant in the digital age.  They are often market leaders for very good reasons – they know their customers and markets well, and they have great product, sales and marketing expertise. They are operationally savvy and financially strong, with deep insights into areas of expertise that no one else has, giving them a unique advantage.\u003cbr\u003e\u003cbr\u003e John Fallon and Julian Birkinshaw have come to a clear conclusion: incumbents are not going quietly into that dark night. Organizations will need to jettison their analogue baggage and infrastructure and embrace digital transformation. They will survive and they will prosper. And this shows how they are doing it.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298787733877,"sku":"9781399422017","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781399422017_e4acae56-99f6-4663-94d0-468488dc34ab.jpg?v=1786019438"},{"product_id":"becoming-a-better-boss-why-good-management-is-so-difficult","title":"Becoming a Better Boss – Why Good Management is So  Difficult","description":"An employee's-eye view of what makes a great boss—and how you can become one  Whereas most books on managing people approach the subject from the perspective of a manager of an idealised organisation, Becoming a Better Boss takes a real-world approach, looking at the topic from the perspective of an employee in a real-world organisation—dysfunctions, warts, and all. Focusing on the choices individual employees make every day in getting work done, this book reinvents the practice of management one employee at a time.    Author Julian Birkinshaw stresses the importance of taking management seriously, reveals where management practice often goes wrong, and dives deeply into the worldview of employees. He then explores the common personal biases and frailties of managers and discusses the vital importance of experimentation to overcome the limitations and idiosyncrasies of a particular organisation. Throughout, he supports his assertions with case studies from a wide and varying range of management experiments and situations at real companies.    Written by a leading authority on strategy, management, and innovation who is also the author of eleven books, including Reinventing ManagementIntroduces a new approach to management focused on real employees and actual situationsIncludes case studies from real organisations Between the stress of deadlines and the demands of today's business environment, it's easy for managers to lose sight of the importance of people management. Becoming a Better Boss not only shows managers how to lead effectively, but why doing so is vitally important to every organisation's success.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483484561781,"sku":"9781118645468","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781118645468.jpg?v=1786178652"}],"url":"https:\/\/backstory.london\/collections\/author-julian-birkinshaw.oembed","provider":"Backstory","version":"1.0","type":"link"}