{"title":"Books by Joseph Turow","description":null,"products":[{"product_id":"9780367680299","title":"Media Today","description":"\u003cp\u003eThis eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.\u003c\/p\u003e\u003cp\u003eThe book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as updated figures, tables, and pedagogy, including key terms and further activities.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMedia Today\u003c\/i\u003e is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom.\u003c\/p\u003e\u003cp\u003eThe accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.\u003c\/p\u003e\u003cp\u003eFor more information on the changes in this latest edition, please click here.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56287851610485,"sku":"9780367680299","price":96.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780367680299_c2467027-e60f-4422-aebd-71aca217695b.jpg?v=1786013846"},{"product_id":"9780226837338","title":"The Problem with Personalization","description":"A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.   Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespoke—and isolated—place. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who monetize your data while threatening the health of our media, discourse, and sense of community. In this urgent book, award-winning author Joseph Turow shows how we got here, and how to change direction.   The Problem with Personalization shatters common beliefs about advertising history by showing that individualized ads are not new. Today’s AI-enabled advertisers draw on past aspirations and assumptions about personalization while weaponizing data in unprecedented ways that drive social fragmentation and the disappearance of shared social reality. Informed by interviews with marketing insiders and covering the latest technology advances, Turow accessibly explains how artificial intelligence sifts through our data to tag and target us wherever we go with personalized videos, pictorial billboards, audio messages, and more. A logical next step for advertiser support is tailored entertainment and news, a shift that further destroys the common ground necessary for a functioning democracy.   A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we’re seen and what we see in return.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56367830991221,"sku":"9780226837338","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780226837338.jpg?v=1791213113"},{"product_id":"9781032836041","title":"Media Today","description":"\u003cp\u003eThis ninth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368412426613,"sku":"9781032836041","price":91.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032836041_ec7062f4-1802-4341-8575-329851a01107.jpg?v=1786017175"},{"product_id":"the-voice-catchers","title":"The Voice Catchers – How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet","description":"Your voice provides biometric data. How are marketers using it to manipulate you?“[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions.”—Shira Ovide, New York Times Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals’ voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that.      The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voiceprints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller’s voice reveals about that person’s emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person’s weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual’s voice. Ultimately, not just marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or society as a whole.      Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57466767212917,"sku":"9780300268164","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780300268164.jpg?v=1785654828"}],"url":"https:\/\/backstory.london\/collections\/author-joseph-turow.oembed","provider":"Backstory","version":"1.0","type":"link"}