{"title":"Books by Jordan Morrow","description":null,"products":[{"product_id":"9781398606128","title":"Be Data Driven","description":"\u003cp\u003e\u003cb\u003eMake any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBusinesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. \u003cb\u003e\u003ci\u003eBe Data Driven\u003c\/i\u003e\u003c\/b\u003e outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.\u003c\/p\u003e\u003cp\u003eThis practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, \u003cb\u003e\u003ci\u003eBe Data Driven \u003c\/i\u003e\u003c\/b\u003eshows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298519265653,"sku":"9781398606128","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398606128_e3d75516-175a-4609-8c55-31e5edfd6f37.jpg?v=1786019386"},{"product_id":"9781398617063","title":"Business 101 for the Data Professional","description":"\u003cp\u003e\u003cb\u003eThis new book from bestselling author Jordan Morrow empowers data professionals to work and operate more effectively in an organizational setting, equipping them with key business knowledge and skills.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt is vital for data professionals to understand the business needs and outcomes of the organizations they work for and collaborate effectively with non-technical colleagues. \u003ci\u003e\u003cb\u003eBusiness 101 for the Data Professional \u003c\/b\u003e\u003c\/i\u003eis the definitive guide for data professionals looking to upskill their organizational effectiveness and enhance their career prospects.  From business strategy to different business areas such as product, marketing, sales and operations to data monetization and value, the book explains how these contribute to the business, and, crucially, the role that data plays in supporting them.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBusiness 101 for the Data Professional\u003c\/i\u003e\u003c\/b\u003e explores how to navigate key challenges and pitfalls of data in business, such as bias, misuse of data and the balancing of data and technical debt.  It shows how to build networking, influencing and relationship building skills and outlines the key principles of strong communication and data storytelling, explaining how these can be used to engage effectively with internal and external stakeholders such as clients. It is supported by examples, summaries of key learnings, and exercises at the end of each chapter to help readers detail their progress and map out their goals.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298525131125,"sku":"9781398617063","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398617063_b989614d-88fd-4b44-95d8-f6bb331a9bd4.jpg?v=1786019501"},{"product_id":"9781398624139","title":"Data and AI Skills","description":"\u003cp\u003e\u003cb\u003eBuild the data and AI skills needed to succeed in a rapidly evolving digital economy.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eData and AI Skills\u003c\/i\u003e\u003c\/b\u003e is a practical guide for anyone who wants to understand, apply, and operationalize data and AI in real business contexts. As organizations accelerate adoption, the ability to interpret data, evaluate AI use cases, and apply human judgment is now a core professional capability, not a specialist skill.\u003c\/p\u003e\u003cp\u003eWritten by international bestselling author \u003cb\u003eJordan Morrow\u003c\/b\u003e, a global thought leader in data and AI literacy, this book provides a structured approach to developing your skills. It bridges the gap between theory and application, helping you move from awareness to confident execution in your day-to-day role.\u003c\/p\u003e\u003cp\u003eYou'll learn how to:\u003cbr\u003e- Build practical frameworks for working with data and AI\u003cbr\u003e- Define and prioritize high-impact AI use cases\u003cbr\u003e- Apply critical thinking to data and AI \u003cbr\u003e- Translate insights into clear business actions\u003cbr\u003e- Combine human judgment with AI capabilities effectively\u003c\/p\u003e\u003cp\u003eCutting through hype and complexity, this book equips you to build lasting capability, improve decision quality, and stay relevant as data and AI reshape the future of work.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e data literacy, AI skills, business analytics, digital transformation, data-driven decision making\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368772678005,"sku":"9781398624139","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398624139_9aea63e1-024e-4801-80a3-d1316d5fc456.jpg?v=1786019635"},{"product_id":"be-data-analytical","title":"Be Data Analytical","description":"\u003cp\u003e\u003cb\u003eFINALIST\u003c\/b\u003e: \u003ci\u003eNext Generation Indie Book Awards 2024 - Education\/Academic Non-Fiction\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBe Data Analytical\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eData needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive.   \u003cb\u003e\u003ci\u003eBe Data Analytical\u003c\/i\u003e\u003c\/b\u003e reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBe Data Analytical \u003c\/i\u003e\u003c\/b\u003eexamines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483580080501,"sku":"9781398609280","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398609280.jpg?v=1786178797"}],"url":"https:\/\/backstory.london\/collections\/author-jordan-morrow.oembed","provider":"Backstory","version":"1.0","type":"link"}