{"title":"Books by John Egan","description":null,"products":[{"product_id":"9781349425549","title":"Private Business-Public Battleground","description":"Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell \u0026amp; Brent Spar, Monsanto \u0026amp; GM foods or BAA \u0026amp; Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth \u0026amp; John Egan, former Chief Executive and 'saviour' of Jaguar and now Chairman of Tomorrow's Company - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together they review recent cases and controversies and draw on their experience on the board of BAA to show how this approach can work in practice.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297998188917,"sku":"9781349425549","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781349425549_5bf3a006-1b99-4db8-889a-acda3af00942.jpg?v=1786018783"},{"product_id":"9781529781212","title":"Marketing Communications","description":"\u003cp\u003e\u003cem\u003eMarketing Communications \u003c\/em\u003eis a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.\u003c\/p\u003e  \u003cp\u003eThis fourth edition:\u003c\/p\u003e  \u003cul\u003e      \u003cli\u003eIncludes updates on how the Covid-19 pandemic has affected the marketing\/advertising industries\u003c\/li\u003e  \u003c\/ul\u003e  \u003cul\u003e      \u003cli\u003eFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis\u003c\/li\u003e  \u003c\/ul\u003e  \u003cul\u003e      \u003cli\u003eCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eThis textbook is essential reading for students studying marketing communications or a related topic.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eJohn Egan \u003c\/strong\u003e\u003c\/strong\u003eis Professor of Marketing at Regent’s University, London.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56304061383029,"sku":"9781529781212","price":61.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781529781212_155b0dcd-b944-4ba6-9551-d0faf695d27a.jpg?v=1786023082"},{"product_id":"marketing-communications-2","title":"Marketing Communications","description":"\u003cp\u003eUnlock the world of Marketing Communications with this accessible and engaging textbook. Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today’s fast-moving media landscape.\u003c\/p\u003e\u003cp\u003eThis fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing. Fresh case studies—including examples featuring OpenAI, Google and Perrier water—bring concepts to life and connect them to real-world practice.\u003c\/p\u003e\u003cp\u003eConcise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJohn Egan \u003c\/strong\u003eis Professor of Marketing at Regent’s University, London.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57502262755701,"sku":"9781036214807","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781036214807.jpg?v=1792511664"}],"url":"https:\/\/backstory.london\/collections\/author-john-egan.oembed","provider":"Backstory","version":"1.0","type":"link"}