{"title":"Books by Jamie Ward","description":null,"products":[{"product_id":"9780367523916","title":"The Student's Guide to Social Neuroscience","description":"\u003cp\u003eThis engaging and cutting-edge text provides an accessible introduction to the complex methods and concepts of social neuroscience, with examples from contemporary research and a blend of different pedagogical features helping students to engage with the material, including essay questions, summary and key points, further reading suggestions, and links to online resources.\u003c\/p\u003e\u003cp\u003eSocial neuroscience is a rapidly growing field which explains, using neural mechanisms, our ability to recognize, understand, and interact with others. Concepts such as trust, revenge, empathy, prejudice, and identity are now being explored and unraveled by neuroscientists. The third edition of this ground-breaking text has been thoroughly revised and expanded to reflect the growing volume of evidence and theories in the field. Notable additions include a greater emphasis on genetic influences, hormonal influences, and more detail on methods such as fNIRS, multivariate pattern analysis, and heart-based psychophysiological measures. This edition also provides new material on gender identity and sexuality, constructivist theories of emotion, compassion versus empathy, the dark triad, and altruistic punishment. The book is supported by a fully updated companion website, featuring student resources including lecture recordings, multiple choice questions, and useful web links, as well as PowerPoint slides for lecturers.\u003c\/p\u003e\u003cp\u003eRichly illustrated in attractive full-color, with figures, boxes, and ‘real-world’ implications of research, this text is the ideal introduction to the field for both undergraduate and postgraduate students in fields such as psychology and neuroscience.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56288563233141,"sku":"9780367523916","price":55.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780367523916_87570134-b698-4db8-ac59-0d749240cfe9.jpg?v=1786013889"},{"product_id":"9781032548326","title":"The Student's Guide to Cognitive Neuroscience","description":"\u003cp\u003eReflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fifth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition.\u003c\/p\u003e\u003cp\u003eThe book presents a comprehensive overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, hearing, attention, memory, speech and language, executive function, social and emotional behavior and developmental neuroscience. Throughout, case studies, newspaper reports, everyday examples and student-friendly pedagogy are used to help students understand the more challenging ideas that underpin the subject. This edition features expanded coverage of consciousness, a combined chapter on literacy and numeracy, and increased coverage of brain networks and computational approaches.\u003c\/p\u003e\u003cp\u003eWritten in an engaging style by a leading researcher in the field and presented in full color including numerous illustrative materials, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology, biopsychology, or brain and behavior. Those embarking on research will find it an invaluable starting point and reference.\u003c\/p\u003e\u003cp\u003eThis textbook is supported by an extensive collection of free digital resources for students and instructors, including lectures by leading researchers, links to key studies and interviews, interactive multiple-choice questions and flashcards of key terms. Visit the Instructor \u0026amp; Student Resources website at routledgelearning.com\/wardcognitiveneuroscience.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312072995189,"sku":"9781032548326","price":60.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032548326_cf0ca811-aa16-4708-ad13-5b8bcbe8d562.jpg?v=1786017276"},{"product_id":"a-practical-guide-to-ethics-in-public-relations","title":"A Practical Guide to Ethics in Public Relations","description":"\u003cp\u003eWorking in public relations involves daily opportunities to make ethical decisions. You might need to advise a client on disclosing corporate connections or advocate for honesty when working with the media. Knowing how to handle these questions is essential to a successful career in the industry.\u003cbr\u003e\u003cbr\u003eApplying foundational ethical frameworks to real-life cases, this guide empowers you to navigate the delicate balance of values and demands within public relations and media practice as a whole. \u003cbr\u003e\u003cbr\u003eBrimming with case studies, practitioner advice, practical ethical dilemmas, the second edition features content on\u003cbr\u003e-Generative AI in PR practice (disclosure, authorship, transparency, and accountability)\u003cbr\u003e-Synthetic media\/deepfakes, misinformation, and content verification\u003cbr\u003e-Data ethics, privacy, and consent in audience targeting and personalization\u003cbr\u003e-Algorithmic bias, fairness, and equity in campaigns and measurement\u003cbr\u003e-New and updated cases drawn from both industry and classroom contexts\u003cbr\u003e-Governance frameworks, practitioner checklists, and updated teaching aids (slides, discussion prompts, and assignments)\u003cbr\u003e\u003cbr\u003eFor future public relations professionals, advocating for ethical practices moves the industry forward and makes it a sustainable and rewarding career path. This guide sets you on the path to ask the hard questions and make the best choices.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57680069919093,"sku":"9798216463207","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682793562485,"sku":"9798216463214","price":90.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/backstory.london\/collections\/author-jamie-ward.oembed","provider":"Backstory","version":"1.0","type":"link"}