{"title":"Books by Gustavo Mercado","description":null,"products":[{"product_id":"9780367758677","title":"Voice \u0026 Vision","description":"\u003cp\u003eDevelop your creative voice whilst acquiring the practical skills and confidence to use it with this new and fully updated edition of Mick Hurbis-Cherrier's filmmaking bible, Voice \u0026amp; Vision. Providing a solid grounding in the tools, techniques, and processes of narrative film, this comprehensive manual covers all the essentials whilst foregrounding artistic vision throughout.\u003c\/p\u003e\u003cp\u003eGustavo Mercado author of the best selling filmmaking books “\u003ci\u003eThe Language of the Lens\u003c\/i\u003e” and “\u003ci\u003eThe Filmmaker’s Eye\u003c\/i\u003e”, joins Hurbis-Cherrier to walk the reader through every step of the process – from the transformation of an idea into a cinematic story, to the intricacies of promotion and distribution.\u003c\/p\u003e\u003cp\u003eKey features include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eComprehensive technical information on video production and postproduction tools, allowing filmmakers to express themselves with any camera, in any format, and on any budget\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAn emphasis on the collaborative filmmaking process, including the responsibilities and creative contributions of every principal member of the crew and cast\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA focus on learning to work successfully with available resources (time, equipment, budget, personnel, etc.) in order to turn limitations into opportunities\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUpdated digital filmmaking workflow breakdowns for Rec. 709 HD, Log Format, and D-Cinema productions\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSubstantial coverage of the sound tools and techniques used in film production and the creative impact of postproduction sound design\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAn extensive discussion of digital cinematography fundamentals, including essential lighting and exposure control tools, common gamma profiles, the use of LUTs, and the role of color grading\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAbundant examples referencing contemporary and classic films from around the world Indispensible information on production safety, team etiquette, and set procedures\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA robust companion website that includes eight award-winning example short films; interactive and high-resolution figures; downloadable raw footage; production forms and logs for preproduction, production, and postproduction; video examples that illustrate key concepts found within the book, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe fourth edition has been fully revised and includes updates such as: a more in-depth discussion of color grading tools, and their use in the filmmaking process; up to date information on the creative role of the Digital Imaging Technician; step-by-step procedures for effective camera tests and the development of custom LUTs in pre-production; and expanded sections on simple green screen effects, drone technology, funding, and distribution.\u003c\/p\u003e\u003cp\u003eWhether using it in the classroom or looking for a comprehensive reference, Voice \u0026amp; Vision?details all that’s needed to know about the filmmaking process, delivered in an accessible and reader-friendly format.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56288123257205,"sku":"9780367758677","price":65.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780367758677_5bd3ab93-f775-4fa1-a8b9-af11c9e75c58.jpg?v=1786013435"},{"product_id":"9781138780316","title":"The Filmmaker's Eye","description":"\u003cp\u003eThis fully revised and updated edition of the classic book on cinematic composition provides readers with the necessary skills and technical know-how to create polished and narratively eloquent images, using a unique approach that combines an analytical, technical, and aesthetic understanding of the essential visual grammar of the shot.\u003c\/p\u003e\u003cp\u003eContaining well over a hundred full-color case studies, this second edition was expanded to include brand-new shot types, and was completely updated to reflect developments in filmmaking technology and practices, including the DSLR revolution, the advent of mirrorless and compact cinema cameras, improvements in CMOS sensor performance, the introduction of 4K and higher video resolutions, and drone cinematography.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Filmmaker's Eye: Learning (and Breaking) the Rules of Cinematic Composition\u003c\/em\u003e 2nd edition is essential reading for anyone with an interest in motion media and cinematic storytelling, including independent filmmakers, directors, producers, cinematographers, editors, as well as those studying filmmaking, media aesthetics, and film studies.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296472904053,"sku":"9781138780316","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781138780316_fbece908-eab1-4f81-b2bd-41d2c2c29bd8.jpg?v=1786018417"},{"product_id":"the-filmmakers-eye-the-language-of-the-lens","title":"The Filmmaker's Eye: The Language of the Lens","description":"The Language of the Lens explores the expressive power of the camera lens and the storytelling contributions that this critical tool can make to a film project. This book offers a unique approach to learning how lenses can produce aesthetically and narratively compelling images in movies, through a close examination of the various ways lens techniques control the look of space, movement, focus, flares, distortion, and the \"optical personality\" of your story’s visual landscape.   Loaded with vivid examples from commercial, independent, and world cinema, The Language of the Lens presents dozens of insightful case studies examining their conceptual, narrative, and technical approaches to reveal how master filmmakers have harnessed the power of lenses to express the entire range of emotions, themes, tone, atmosphere, subtexts, moods, and abstract concepts. This second edition has been fully revised to include: brand new case studies; the latest information on cinema camera technology; updated information on smartphone lenses and smartphone cinematography; and new sections on topics such as lens testing procedures, lens coatings, speed boosters, probe lenses, and more.   This book provides filmmakers, at any level or experience, with a wealth of knowledge to unleash the full expressive power of any lens at their disposal, whether they are shooting with state-of-the-art cinema lenses or a smartphone, and everything in between.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57555381748085,"sku":"9781041000587","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682640109941,"sku":"9781041000624","price":171.99,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/backstory.london\/collections\/author-gustavo-mercado.oembed","provider":"Backstory","version":"1.0","type":"link"}