{"title":"Books by Eric Ries","description":null,"products":[{"product_id":"9780241197264","title":"The Startup Way","description":"\u003cp\u003e\u003cb\u003eWinner of the Business Book Awards 'Thought Leader' category \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003eWith his million-copy bestseller \u003ci\u003eThe Lean Startup\u003c\/i\u003e, Eric Ries launched a global movement\u003c\/b\u003e. \u003cbr\u003e\u003cbr\u003eConcepts like minimal viable product, A\/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.\u003cbr\u003e\u003cbr\u003eIn this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe Startup Way\u003c\/i\u003e is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.\u003c\/b\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56229451334005,"sku":"9780241197264","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780241197264_a8cb9e66-383c-47c7-a5c1-ace816e42e02.jpg?v=1786012487"},{"product_id":"9780670921607","title":"The Lean Startup","description":"\u003cp\u003e\u003cb\u003eTHE INTERNATIONAL BESTSELLING SENSATION\u003cbr\u003e\u003cbr\u003e'\u003ci\u003eThe Lean Startup \u003c\/i\u003echanges everything.' - \u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost new businesses fail. But most of those failures are preventable.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Lean Startup\u003c\/i\u003e is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.\u003cbr\u003e\u003cbr\u003eEssential reading for any ambitious entrepreneur, \u003ci\u003eThe Lean Startup\u003c\/i\u003e will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.\u003cbr\u003e\u003cbr\u003eWith over a million copies sold across the globe, now is your time to think Lean.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56292782834037,"sku":"9780670921607","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780670921607_1cd34840-a683-402f-a118-dfbe6f47bb1b.jpg?v=1786014906"},{"product_id":"for-the-better","title":"For the Better","description":"\u003cp\u003eTHE INSTANT NEW YORK TIMES BESTSELLER\u003c\/p\u003e\u003cp\u003eFrom Eric Ries, creator of The Lean Startup, comes a bold and urgently needed rethink of how organizations are built—and why success itself so often turns companies against the people and principles that made them worth building in the first place.  \"MAGNIFICENT.\" - Rory Sutherland, vice chairman of Ogivly and author of Alchemy\"INDISPENSIBLE!\" - Kim Scott, New York Times bestselling author of Radical Candor\"THE BEST AND MOST IMPORTANT BUSINESS BOOK OF THE YEAR.\" - Dan Heath, New York Times bestselling author of Reset The Lean Startup transformed how a generation of entrepreneurs build products and sparked a global movement for smarter, faster innovation. Now Eric Ries takes the next step, asking a deeper question: how can we build companies that stay true to their mission once they succeed? In Incorruptible, Ries reveals the hidden forces that cause even great organizations to drift from their values and shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs, and investors around the world, offers the blueprint for “mission-locked” organizations that can grow, prosper, and endure without losing their soul.    Including wide-ranging examples such as Cadbury, John Lewis Partnership, Vanguard and Anthropic, Incorruptible uncovers the urgent need for purpose-driven leadership. It gives every builder, founder, executive, investor or citizen the tools to create enterprises that uplift rather than exploit.  We all have a role to play in shaping a better future. This book is the place to start.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57466692665717,"sku":"9780241692028","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780241692028.jpg?v=1785654752"}],"url":"https:\/\/backstory.london\/collections\/author-eric-ries.oembed","provider":"Backstory","version":"1.0","type":"link"}