{"title":"Books by Emmanuel Mogaji","description":null,"products":[{"product_id":"9781529621518","title":"Qualitative Research for a Digital World","description":"\u003cp\u003eDo you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.\u003c\/p\u003e\u003cp\u003eThis book will provide you with\u003c\/p\u003e\u003cp\u003e·       The knowledge you need to advance your qualitative research understanding across all disciplines.\u003c\/p\u003e\u003cp\u003e·       A practical reflection of the application of relevant research methodologies.\u003c\/p\u003e\u003cp\u003e·       An overview of research ideas, cases, and examples.\u003c\/p\u003e\u003cp\u003eWith a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56303093547381,"sku":"9781529621518","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781529621518_431a7ddf-745c-4ccd-a305-e15f5b0452b1.jpg?v=1786023518"},{"product_id":"research-methods-for-mba-students","title":"Research Methods for MBA Students","description":"\u003cp\u003e\u003cb\u003eNavigate the MBA research journey with clear methodology, structure and confidence.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eResearch Methods for MBA Students\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eEmmanuel Mogaji \u003c\/b\u003eis a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and applied focus of MBA and Masters programs, it provides a structured pathway for completing a dissertation or company-based research project within tight deadlines.\u003c\/p\u003e\u003cp\u003eMirroring the key stages of the research process, the book guides students through topic selection, refining research questions, conducting a focused literature review and choosing appropriate qualitative or quantitative methods. It then supports effective data collection, rigorous analysis and the presentation of meaningful, actionable findings. A distinctive three-month completion framework provides a clear timeline that aligns with MBA program structures, helping students manage milestones and maintain momentum.\u003c\/p\u003e\u003cp\u003eGrounded in real-world examples from organizations including AstraZeneca, Bentley Motors, the NHS, Holland and Barrett and Railway Operators, \u003cb\u003eEmmanuel Mogaji \u003c\/b\u003econnects academic research principles with applied business problem solving.\u003c\/p\u003e\u003cp\u003eThis textbook includes:\u003cbr\u003e-       Clear learning outcomes aligned to postgraduate research modules\u003cbr\u003e-       Worked examples demonstrating each stage of the research process\u003cbr\u003e-       Key concepts and terms to support methodological understanding\u003cbr\u003e-       Exercise questions and real-world examples with applied tasks\u003cbr\u003e-       A structured three-month completion framework for project planning\u003c\/p\u003e\u003cp\u003eSupported by online lecturer slides and a comprehensive lecturer's manual with exercise answers, \u003cb\u003e\u003ci\u003eResearch Methods for MBA Students\u003c\/i\u003e\u003c\/b\u003e equips postgraduate learners with the skills and structure needed to deliver credible, practice-oriented research.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57503639044469,"sku":"9781398629035","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682708463989,"sku":"9781398629066","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398629035.jpg?v=1792511614"},{"product_id":"essentials-of-advertising-management","title":"Essentials of Advertising Management","description":"Advertising is changing. The principles that make it effective still matter. Essentials of Advertising Management offers an updated and expanded exploration of artificial intelligence, digital platforms, creators, algorithms and increasingly automated advertising systems and how they are transforming brand communication. Yet behind every new technology remains a fundamental managerial challenge: What is the communication problem, and what should advertising do about it?This book provides a contemporary introduction to advertising management as a strategic communication process. It takes readers from defining advertising objectives and understanding how advertising influences audiences through working with agencies and creators, developing creative messages, selecting traditional and digital media, navigating identity and cultural representation, managing ethical responsibilities, and evaluating advertising effectiveness.   Throughout the book, established advertising principles relate to contemporary developments in AI, social media, creator economies, programmatic advertising, data-driven communication and emerging technologies. Practical examples, activities, managerial challenges and AI experiments encourage readers not simply to learn advertising concepts, but to apply, question and evaluate them.   Designed for students of advertising, marketing and business, the book develops something increasingly important in a rapidly changing industry: the judgement to know what should change, what should remain, and how enduring advertising principles can be applied in new conditions.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57680153084277,"sku":"9781041252191","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682753126773,"sku":"9781041288527","price":171.99,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/backstory.london\/collections\/author-emmanuel-mogaji.oembed","provider":"Backstory","version":"1.0","type":"link"}