{"title":"Books by Efraim Turban","description":null,"products":[{"product_id":"9781119802525","title":"Information Technology for Management–Driving Digi tal Transformation to Increase Local and Global Pe rformance, Growth and Sustainability, 12th Edition","description":"Information Technology for Management provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the International Adaptation of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment.    This text covers the latest developments in the real world of IT management with the addition of new case studies that are contemporary and more relevant to the global scenario. It offers a flexible, student-friendly presentation of the material through a pedagogy that is designed to help students easily comprehend and retain information. There is new and expanded coverage of Artificial Intelligence, Robotics, Quantum Computing, Blockchain Technology, IP Intelligence, Big Data Analytics, IT Service Management, DevOps, etc. It helps readers learn how IT is leveraged to reshape enterprises, engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296553709941,"sku":"9781119802525","price":56.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781119802525_c9f15675-76ec-43ae-a17b-20661c702a64.jpg?v=1786018069"},{"product_id":"9781292459295","title":"Business Intelligence, Analytics, Data Science, and AI, Global Edition","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBusiness Intelligence, Analytics, Data Science, and AI\u003c\/strong\u003e\u003c\/em\u003e is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science\/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e5th Edition\u003c\/strong\u003e integrates the fully updated content of \u003cem\u003eAnalytics, Data Science, and Artificial Intelligence\u003c\/em\u003e, 11\/e and \u003cem\u003eBusiness Intelligence, Analytics, and Data Science\u003c\/em\u003e, 4\/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297865838965,"sku":"9781292459295","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292459295_8cf1e432-1916-45ed-8f6f-48bbb4152e6d.jpg?v=1786018432"},{"product_id":"9783319500904","title":"Introduction to Electronic Commerce and Social Commerce","description":"\u003cp\u003eThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.\u003c\/p\u003e\u003cp\u003eThe book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56310404120949,"sku":"9783319500904","price":109.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783319500904_92adf1d5-1c9f-41fd-bdf5-f97041734166.jpg?v=1786031499"},{"product_id":"9783319366708","title":"Social Commerce","description":"\u003cp\u003eThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTextbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)\u003c\/li\u003e\n\u003cli\u003eSupplementary text in marketing, management or Information Systems disciplines \u003c\/li\u003e\n\u003cli\u003eTraining courses in industry\u003c\/li\u003e\n\u003cli\u003eSupport resources for researchers and practitioners in the fields of marketing, management and information management\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.\u003c\/p\u003e\u003cp\u003eEach chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56310993682805,"sku":"9783319366708","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783319366708_b3c8c17a-d3a6-4c1b-8ec2-d3bb87a12d0f.jpg?v=1786031469"},{"product_id":"9781292341552","title":"Analytics, Data Science, \u0026 Artificial Intelligence: Systems for Decision Support, Global Edition","description":"\u003cp\u003e\u003cstrong\u003eFor courses in decision support systems, computerised decision-making tools, and management support systems.\u003c\/strong\u003e \u003cbr\u003e Market-leading guide to modern analytics, for better business decisions\u003cbr\u003e \u003cstrong\u003e\u003cem\u003eAnalytics, Data Science, \u0026amp; Artificial Intelligence: Systems for Decision Support\u003c\/em\u003e\u003c\/strong\u003e is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus — analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312190959989,"sku":"9781292341552","price":74.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292341552_045fc954-0a95-4415-8c76-cf9410c4717a.jpg?v=1786018083"}],"url":"https:\/\/backstory.london\/collections\/author-efraim-turban.oembed","provider":"Backstory","version":"1.0","type":"link"}