{"title":"Books by Drew Eric Whitman","description":null,"products":[{"product_id":"9780071833608","title":"BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers","description":"\u003cp\u003e\u003cb\u003eThe newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology\u003c\/b\u003e\u003c\/p\u003e \u003ci\u003eBrainScripts for Sales Success\u003c\/i\u003e explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.\u003cp\u003eYou'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.\u003c\/p\u003e\u003cp\u003e\"A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible.\"\u003cbr\u003e\u003cb\u003eDr. Joe Vitale, author of \u003ci\u003eHypnotic Writing\u003c\/i\u003e and \u003ci\u003eThere's A Customer Born Every Minute\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Read it and sell more—it’s just that simple.”\u003cbr\u003e\u003cb\u003eRoger Dawson, author of \u003ci\u003eSecrets of Power Negotiating\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Puts you light years ahead of your competition. Read it… before your competition does.”\u003cbr\u003e\u003cb\u003eDr. Tony Alessandra, author \u003ci\u003eThe Platinum Rule for Sales Mastery\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Gives you an almost unfair advantage—yet it’s all perfectly legal!”\u003cbr\u003e\u003cb\u003eRichard Bayan, author of \u003ci\u003eWords That Sell\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Take all of the text books ever written about persuasion, influence, marketing,  and salesmanship. Strip away the nonsense. What do you get? \u003ci\u003eBrainScripts\u003c\/i\u003e. It's a mistake not to read this book.”\u003cbr\u003e\u003cb\u003eMark Joyner, founder and CEO of Simpleology\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Can you imagine the power in your sales presentation  when you understand your prospects  better than they know themselves?”\u003cbr\u003e\u003cb\u003ePatricia Fripp, CSP, CPAE, Sales Presentation Skills Expert\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“It's like looking into a crystal ball of human behavior.”\u003cbr\u003e\u003cb\u003eThomas A. Freese, author of \u003ci\u003eSecrets of Question Based Selling\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The material in \u003ci\u003eBrainScripts\u003c\/i\u003e is so powerful it should require a license for use.”\u003cbr\u003e\u003cb\u003eArt Sobczak, author of \u003ci\u003eSmart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eBrainScripts\u003c\/i\u003e shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.”\u003cbr\u003e\u003cb\u003eRobert Dilts, Founder NLP University\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eBrainScripts\u003c\/i\u003e gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.”\u003cbr\u003e\u003cb\u003eTom \"Big Al\" Schreiter, author of \u003ci\u003eHow To Get Instant Trust, Belief, Influence, and Rapport!\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eBrainScripts\u003c\/i\u003e is the definitive advantage in sales strategy.  Read it and win… or pray your competitors do not.”\u003cbr\u003e\u003cb\u003eMJ DeMarco, author of \u003ci\u003eThe Millionaire Fastlane\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eBrainScripts\u003c\/i\u003e takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.”\u003cbr\u003e\u003cb\u003eKerry Johnson, MBA, Ph.D.;America's Sales Psychologist\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eBrainScripts\u003c\/i\u003e brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!”\u003cbr\u003e\u003cb\u003eRené Gnam, author of \u003ci\u003eRené Gnam’s Direct Mail Workshop\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e“Drew Eric Whitman has swung open the vault to generating buyers en mass. \u003ci\u003eBrainScripts\u003c\/i\u003e just might be the best investment of your business life and selling career.” \u003cbr\u003e\u003cb\u003eSpike Humer, author of \u003ci\u003eThe 10 Day Turnaround\u003c\/i\u003e\u003c\/b\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56222892294517,"sku":"9780071833608","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780071833608_16c282c8-254f-47da-a2c4-440ec94ddee8.jpg?v=1786011400"},{"product_id":"9781632652058","title":"Cashvertising Online","description":"\u003cb\u003eThe latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book \u003ci\u003eCashvertising\u003c\/i\u003e. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAre you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn’t, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel? \u003cbr\u003e \u003cbr\u003eBy analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling \u003ci\u003eCashvertising\u003c\/i\u003e—Drew Eric Whitman—distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship.\u003cbr\u003e\u003cbr\u003eWhether you’re looking to refine your existing campaigns or venture into the world of online advertising for the first time,\u003ci\u003e\u003cb\u003eCashvertising Online\u003c\/b\u003e\u003c\/i\u003e provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. You’ll craft compelling campaigns and generate remarkable results . . . all based on exhaustive studies and real-world testing. No fluff or filler, it’s fast reading, fun, and 100 percent practical.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56302167392629,"sku":"9781632652058","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781632652058_9564e07b-2b87-4fb2-ad75-4647f1643e00.jpg?v=1786023222"},{"product_id":"cashvertising","title":"Cashvertising","description":"Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?\u003cbr\u003e\u003cbr\u003eFACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.\u003cbr\u003eFACT! Captions under photos get 200 percent greater readership than non-headline copy.\u003cbr\u003eFACT! Ads with sale prices draw 20 percent more attention.\u003cbr\u003eFACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.\u003cbr\u003eFACT! Four-color ads are up to 45 percent more effective than black and white.\u003cbr\u003e\u003cbr\u003eNew York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to \u003ci\u003eCashvertising\u003c\/i\u003e--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.\u003cbr\u003e\u003cbr\u003eLike a wild roller-coaster ride through the streets of Madison Avenue, \u003ci\u003eCashvertising\u003c\/i\u003e teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:\u003cbr\u003e\u003cbr\u003e\u003cli\u003eHow to create powerful ads, brochures, sales letters, Websites, and more\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to make people believe what you say\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003e\"Sneaky\" ways to persuade people to respond\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eEffective tricks for writing \"magnetic\" headlines\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eWhat mistakes to avoid...at all costs!\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eWhat you should always\/never do in your ads\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eExpert formulas, guidance, tips and strategies\u003c\/li\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57484395872629,"sku":"9781601630322","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781601630322.jpg?v=1786266482"}],"url":"https:\/\/backstory.london\/collections\/author-drew-eric-whitman.oembed","provider":"Backstory","version":"1.0","type":"link"}