{"title":"Books by Di McLanachan","description":null,"products":[{"product_id":"9781473684010","title":"The Ultimate Sales Book","description":"\u003cp\u003eTHE ULTIMATE SALES BOOK gives you everything you need to succeed in sales and account management. 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From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56300403261813,"sku":"9781473689091","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781473689091_f3be4612-6c7d-45cf-9123-4d50c3d821d7.jpg?v=1786020896"},{"product_id":"9781473688803","title":"The Ultimate Negotiation Book","description":"\u003cp\u003e\u003cb\u003eIf you want to be the best, you have to have the right skillset. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success.\u003cbr\u003e\u003cbr\u003eDiscover the main themes and key ideas, and bring it all together with practical exercises.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis is your complete course in negotiation.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eABOUT THE SERIES\u003cbr\u003eULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312453103989,"sku":"9781473688803","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781473688803_13452ea2-7ebd-4be0-8849-c221a786d6f4.jpg?v=1786020896"},{"product_id":"7-lessons-in-customer-care","title":"7 Lessons in Customer Care","description":"\u003cp\u003e\u003cb\u003eA SHORT COURSE IN CUSTOMER CARE BASICS.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e7 Lessons in Customer Care \u003c\/i\u003eis a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world.\u003cbr\u003e\u003cbr\u003e* Lesson 1: Customer care is more than just saying 'Have a nice day'\u003cbr\u003e* Lesson 2: How do you measure up?\u003cbr\u003e* Lesson 3: How do your customers think you measure up?\u003cbr\u003e* Lesson 4: Deliver more than your customers expect\u003cbr\u003e* Lesson 5: Excellence in communication\u003cbr\u003e* Lesson 6: Attitude is everything\u003cbr\u003e* Lesson 7: Plan to excel\u003cbr\u003e\u003cbr\u003eExplore the main themes and ideas in customer care, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003ci\u003e7 Lessons in Customer Care \u003c\/i\u003eis your fastest route to success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eABOUT THE SERIES\u003cbr\u003e\u003c\/b\u003e\u003ci\u003e7 Lessons\u003c\/i\u003e are for people who want to succeed at work. 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From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others.\u003cbr\u003e\u003cbr\u003e * Lesson 1: What is influence?\u003cbr\u003e * Lesson 2: Conveying the right image\u003cbr\u003e * Lesson 3: Becoming a voice of authority\u003cbr\u003e * Lesson 4: Speaking the language of influence\u003cbr\u003e * Lesson 5: Filtered thinking\u003cbr\u003e * Lesson 6: Flexible influencing\u003cbr\u003e * Lesson 7: Proven persuasion techniques\u003cbr\u003e\u003cbr\u003e Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003ci\u003e7 Lessons in Persuasion and Influence \u003c\/i\u003eis your fastest route to success.\u003cbr\u003e\u003cbr\u003e ABOUT THE SERIES\u003cbr\u003e\u003ci\u003e7 Lessons\u003c\/i\u003e are for people who want to succeed at work. 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