{"title":"Books by David Jobber","description":null,"products":[{"product_id":"9781292731407","title":"Selling and Sales Management","description":"\u003cp\u003eThe definitive text that connects sales theory to the practical implications of selling in today's world\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSelling and Sales Management, \u003c\/strong\u003e\u003cstrong\u003e12th Edition,\u003c\/strong\u003e by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions.\u003c\/p\u003e \u003cp\u003eThe text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field.\u003c\/p\u003e \u003cp\u003eThe new edition offers:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eExpanded coverage of the management of sales channels\u003c\/li\u003e  \u003cli\u003eUpdated content on the role of social media and artificial intelligence in selling\u003c\/li\u003e  \u003cli\u003eA fully revised chapter on sales management\u003c\/li\u003e  \u003cli\u003eIncreased coverage of strategic selling and partnering\u003c\/li\u003e  \u003cli\u003eDiscussion on the interactions between sales and marketing functions\u003c\/li\u003e  \u003cli\u003eExtended discussion on customer management\u003c\/li\u003e  \u003cli\u003eNew and updated practical illustrations, examples and cases\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eAbout the authors:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDavid Jobber\u003c\/strong\u003e is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards of numerous marketing and sales management journals. He was appointed as Special Advisor to the Research Assessment Exercise panel and has also received the Academy of Marketing Life Achievement award for distinguished services to marketing.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eGeoff Lancaster\u003c\/strong\u003e is Dean of Academic Studies at the London School of Commerce. He was formerly Senior Examiner and Academic Adviser to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKenneth Le Meunier-FitzHugh \u003c\/strong\u003eis a Visiting Fellow at IMD (Switzerland), Warwick University and EIPM. He has taught at several universities in the UK including the LSE, St Andrews, Cranfield and UEA. He has also held senior sales and marketing roles in the past for several organisations, including Yamaha and HSBC.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297672966517,"sku":"9781292731407","price":72.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292731407_28d1e137-10b3-4f32-b496-429e8c945207.jpg?v=1786018568"},{"product_id":"9781526849007","title":"Foundations of Marketing, 7e","description":"\u003cp\u003eHave you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDiscover:\u003c\/p\u003e\u003cp\u003eThe growing importance of social marketing\u003c\/p\u003e\u003cp\u003eHow organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels\u003c\/p\u003e\u003cp\u003eThe role of brand communities, peer-to-peer marketing and social influencers\u003c\/p\u003e\u003cp\u003eBoth a Managerial and Consumer approach to marketing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eKey features:\u003c\/p\u003e\u003cp\u003eMarketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.\u003c\/p\u003e\u003cp\u003eMarketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally.\u003c\/p\u003e\u003cp\u003eCritical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.\u003c\/p\u003e\u003cp\u003eEnd of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking.\u003c\/p\u003e\u003cp\u003eConnect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJohn Fahy\u003c\/b\u003e is Professor of Marketing at the University of Limerick, Ireland\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDavid Jobber\u003c\/b\u003e is Professor of Marketing at the University of Bradford School of Management, UK\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56302588887413,"sku":"9781526849007","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781526849007_94b1a225-743b-4d89-bf90-3219bc6512f5.jpg?v=1786033966"},{"product_id":"9781526849533","title":"Principles and Practice of Marketing 10\/e","description":"The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFind out:\u003cbr\u003e- The role of AI in Fashion Retailing to enhance the customer experience.\u003cbr\u003e- How Dr. Martens have been engaging consumers for more than half a century.\u003cbr\u003e- McDonald’s plan for environmental change.\u003cbr\u003e- How the use of big data is helping Netflix succeed against hot competition. \u003cbr\u003e- Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrity\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eKey Features: \u003cbr\u003e- A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.\u003cbr\u003e- Brand new Hidden Gem boxes that showcase firms that do marketing differently.\u003cbr\u003e- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.\u003cbr\u003e- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).\u003cbr\u003e- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDavid Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research \u0026amp; Consultancy Application and an active member of the Town Centres Research Interest Group.\u003cbr\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56303392981365,"sku":"9781526849533","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781526849533_78b4a909-e798-4f3c-9c07-452167786e6a.jpg?v=1786022086"}],"url":"https:\/\/backstory.london\/collections\/author-david-jobber.oembed","provider":"Backstory","version":"1.0","type":"link"}