{"title":"Books by Dave Trott","description":null,"products":[{"product_id":"9781447285342","title":"Predatory Thinking","description":"\u003cp\u003e\u003cb\u003e'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLife is a zero-sum game.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eDrawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePredatory Thinking\u003c\/i\u003e is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43204363288754,"sku":"9781447285342","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781447285342.jpg?v=1786020775"},{"product_id":"9780857197306","title":"Creative Blindness (And How To Cure It)","description":"\u003cp\u003eCreativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.\u003cbr\u003e\u003cbr\u003eIn this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.\u003cbr\u003e\u003cbr\u003eThe timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.\u003cbr\u003e\u003cbr\u003eDave Trott shows you how.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295132201333,"sku":"9780857197306","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780857197306_cff5860d-c199-4e1d-9e8a-88d4f7da0763.jpg?v=1786015731"},{"product_id":"9780857199881","title":"Crossover Creativity","description":"\u003cp\u003eIdeas don't just happen, they don't spring from nowhere.\u003cbr\u003e\u003cbr\u003eIdeas come to life from everything that's already inside our brains.\u003cbr\u003e\u003cbr\u003eBecause new ideas are actually a new reaction between existing ideas. \u003cbr\u003e\u003cbr\u003eThis means creativity is about finding ways to put unrelated, disconnected things together.\u003cbr\u003e\u003cbr\u003eWhen two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.\u003cbr\u003e\u003cbr\u003eThat's \u003ci\u003eCrossover Creativity\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eThe more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you.\u003cbr\u003e\u003cbr\u003eIn this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295135084917,"sku":"9780857199881","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780857199881_818a62ee-0e3e-495a-85ad-a9318689f505.jpg?v=1786015768"},{"product_id":"9780857198358","title":"The Power of Ignorance","description":"\u003cp\u003eThe wise man knows he doesn't know.\u003cbr\u003eThe fool doesn't know he doesn't know.\"\u003cbr\u003eLao Tzu\u003cbr\u003e\u003cbr\u003e\"In the West they only respect experts.\u003cbr\u003eBut the expert mind is the closed mind.\"\u003cbr\u003eShunryu Suzuki\u003cbr\u003e\u003cbr\u003eWhat's the most important step in fixing a puncture?\u003cbr\u003e\u003cbr\u003eIt isn't jacking up the car, or taking the wheel off, or finding the puncture.\u003cbr\u003e\u003cbr\u003eThere's something more fundamental than any of those.\u003cbr\u003e\u003cbr\u003eSomething without which you can't even begin to fix a puncture. The most important step is finding out you've got a puncture. Without that you can't do anything.\u003cbr\u003e\u003cbr\u003eInstead of saying, \"It's just a bit bumpy, must be the road,\" and carrying on, you must acknowledge that something has changed and you don't know what that is.\u003cbr\u003e\u003cbr\u003eIf you don't admit you don't know what's happening, you can never find out.\u003cbr\u003e\u003cbr\u003eIf you don't find out, you can never change it.\u003cbr\u003e\u003cbr\u003eThe most important step, always, is admitting you don't know.\u003cbr\u003e\u003cbr\u003eThat's the power of ignorance.\u003cbr\u003e\u003cbr\u003eIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. \u003cbr\u003e\u003cbr\u003eWith his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say \"I don't know.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295275987317,"sku":"9780857198358","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780857198358_7bacd43f-b343-4be0-bcd6-d2e05e4b8ed3.jpg?v=1786015746"},{"product_id":"9781447287056","title":"One Plus One Equals Three","description":"\u003cp\u003e\u003cb\u003eHow do you make something out of nothing?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eUp your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, \u003ci\u003eOne Plus One Equals Three\u003c\/i\u003e is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. \u003cbr\u003e\u003cbr\u003eFrom the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56300104745333,"sku":"9781447287056","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781447287056_0904364d-686a-4c67-b7db-f9682e215a25.jpg?v=1786020790"}],"url":"https:\/\/backstory.london\/collections\/author-dave-trott.oembed","provider":"Backstory","version":"1.0","type":"link"}