{"title":"Books by Dan White","description":null,"products":[{"product_id":"9781911671541","title":"The Soft Skills Book","description":"\u003cp\u003eSoft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company.\u003c\/p\u003e\u003cp\u003eIn this practical and savvy guide, Dan White describes the soft skills that anyone in today’s world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57685760049525,"sku":"9781915951755","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":56308583334261,"sku":"9781911671541","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781915951755.jpg?v=1792598936"},{"product_id":"9781915951182","title":"The Smart Advertising Book","description":"Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.   This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56308944929141,"sku":"9781915951182","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781915951182_009451b1-3c96-4e7e-a40e-7618cdd554fe.jpg?v=1786030650"},{"product_id":"9781911687702","title":"The Smart Branding Book","description":"Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products\/services through branding.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56309258453365,"sku":"9781911687702","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781911687702_0514f1dd-2e43-460f-a75c-964412774633.jpg?v=1786030267"},{"product_id":"9781917391870","title":"The Marketing Inspiration Book","description":"The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the Amur Girl, this book celebrates the power of great marketing and the flashes of genius behind some of the world’s most successful brands.   Over the course of a 35-year career in the marketing industry, the author has taken note of the remarkable marketing triumphs featured in this book. For newbies to the industry, as well for seasoned marketing professionals, this book offers 100 stories of marketing brilliance and the lessons from their success, to energize their thinking and to inspire their colleagues and teams. And as every marketer knows, stories make ideas more memorable—and more actionable","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369382719861,"sku":"9781917391870","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781917391870_edb8678a-144f-4b80-9245-f7bb92b8c4ce.jpg?v=1786030280"}],"url":"https:\/\/backstory.london\/collections\/author-dan-white.oembed","provider":"Backstory","version":"1.0","type":"link"}