{"title":"Books by Bill Aulet","description":null,"products":[{"product_id":"9781119365792","title":"Disciplined Entrepreneurship Workbook","description":"The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, \"good enough\" isn't good enough—better is always better.    Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality.    Delve deeper into the 24 steps to successInnovate, persevere, and create the product people wantInternalize lessons learned from real-world entrepreneursTest your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers.  The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey.    Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296439808373,"sku":"9781119365792","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781119365792_24d092be-804c-4350-aa86-a00baaec4381.jpg?v=1786018542"},{"product_id":"9781394254231","title":"Disciplined Entrepreneurship Bundle – Includes Disciplined Entrepreneurship Expanded \u0026 Updated, and Disciplined Entrepreneurship Startup Tactics","description":"Proven insights for jumpstarting your entrepreneurial career—and the hands-on tools you need to put them into action Now you can get the newly revised and expanded bestselling Disciplined Entrepreneurship and the hands-on companion volume, Disciplined Entrepreneurship: Startup Tactics, in one convenient bundle. Disciplined Entrepreneurship is an award-winning book that has helped hundreds of thousands of entrepreneurs improve their chances of success. Author and entrepreneurship guru Bill Aulet systematically walks readers through exactly how to create a successful startup. Inside, you’ll find a proven 24-step framework that any entrepreneur can apply immediately. Pair that with the actionable field guide that is Startup Tactics, and you’ve got a one-stop resource for taking your business idea to the next level.    Building on the ideas presented in Disciplined Entrepreneurship, Paul Cheek delivers a set of solutions for advancing your company to its next stage of growth, transforming your great idea into a functional, funded, and staffed startup. in Disciplined Entrepreneurship: Startup Tactics. From how to conduct advanced market research to how to build your first products and sell to your first customers, this down-and-dirty resource lets you maximize your impact with limited resources. With this bundle you can: Gain an understanding of the craft of entrepreneurship, avoid the most common reasons for failure, and set yourself up for successSee why the best idea or product is no assurance at all that you will win—there is much moreLearn effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutionsDiscover methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship and Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298250469749,"sku":"9781394254231","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394254231_c533a407-6430-4142-a2b9-7ae886a13ba2.jpg?v=1786018170"},{"product_id":"9781394222513","title":"Disciplined Entrepreneurship Expanded and Updated – 24 Steps to a Successful Startup","description":"An expanded \u0026amp; updated version of the award winning \u0026amp; bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential—but not linear—integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find: The number-one process reason that new ventures failEntrepreneurship is not an art, but rather a craft that can be learnedHow the best idea or product is no assurance at all that you will win—there is much more Perfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded \u0026amp; Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298311156085,"sku":"9781394222513","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394222513_f02e420c-a45e-41c6-986b-064c7c1580f7.jpg?v=1786017978"},{"product_id":"9781394285518","title":"Disciplined Entrepreneurship for Climate and y Ventures: 24 Steps to Build Solutions for People  and the Planet","description":"NATIONAL BESTSELLER Create exciting new products and build successful companies in the climate and energy sectors In Disciplined Entrepreneurship for Climate and Energy Ventures: 24 Steps to Build Solutions for People and the Planet, veteran entrepreneur Bill Aulet, climate tech expert Ben Soltoff, and the faculty behind MIT's Climate \u0026amp; Energy Ventures course, Tod Hynes, Francis O'Sullivan, and Libby Wayman, deliver a comprehensive discussion of how to bring your climate or energy startup\/venture to life.    You'll learn how to create a successful climate and energy venture using the authors' effective, 24-step framework that you can apply to your entrepreneurial idea, taking much of the guesswork and uncertainty out of your business journey. The book offers a precise, scientific approach to entrepreneurship and proves that effective entrepreneurship is more about the careful application of data and science than it is an exercise in blind intuition.    You'll find: A step-by-step guide to starting your new climate or energy venture offering a clear, systematic path to profitabilityInstructions on building and scaling your new firm and meeting your entrepreneurial ambitionsTemplates, tools, techniques, and strategies for climate and energy entrepreneurs at every stage of their business' growth, from initial idea to globally scaled solution Perfect for aspiring and practicing entrepreneurs, founders, and managers in the climate, energy, and environment sectors, Disciplined Entrepreneurship for Climate and Energy Ventures is an expert guide for professionals ready to level-up their entrepreneurial skills and achieve a positive impact on people and the planet.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56367991488885,"sku":"9781394285518","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394285518_5f950a39-057e-4c2c-b4b8-4a639b6afc6a.jpg?v=1786018403"},{"product_id":"disciplined-entrepreneurship-the-revenue-engine","title":"Disciplined Entrepreneurship The Revenue Engine","description":"A strategy guide for moving from founder-led sales to a scalable go-to-market plan In Disciplined Entrepreneurship: The Revenue Engine, a team of successful entrepreneurs and go-to-market executives, along with bestselling author of Disciplined Entrepreneurship, Bill Aulet, delivers a go-to-market playbook that teaches founders how to make critical go-to-market strategy choices and how to implement a repeatable revenue engine.-     This book helps entrepreneurs navigate the choppy waters they’ll encounter when they actually start selling their product, demonstrating how to scale with a comprehensive, all-in-one resource written by and for experienced and proven experts.    Also in the book: Specific and tested strategies for achieving go-to-market fit      Effective techniques for business leaders attempting to choose a go-to-market plan that’s likely to work in the real worldProven knowledge and expertise from entrepreneurs who have worked with and for a wide range of successful technology companies Perfect for technology entrepreneurs and founders, The Revenue Engine is also an essential resource for go-to-market leaders in early stages of growth.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503665521013,"sku":"9781394357598","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394357598.jpg?v=1786867374"},{"product_id":"finance-for-disciplined-entrepreneurs","title":"Finance for Disciplined Entrepreneurs","description":"Practical financial literacy knowledge for entrepreneurs and startups Bestselling author of the renowned Disciplined Entrepreneurship, Bill Aulet is back with Marius Ursache to deliver a vital, accessible (even fun!) and comprehensive understanding of financial terms and concepts that are essential to any entrepreneur looking to launch a new business venture. In Finance for Founders , the Disciplined Entrepreneurship series expands to show you how to manage the most fundamental aspect of your business—its money—so that you can focus on innovation and creating a unique value proposition, culture, and team. Disciplined Entrepreneurship: Finance for Founders teaches readers about: The proper perspective a founder should have on finance as a priority for their businessDemystifying financial statements so a founder is financial literate How to develop a financial model to generate projections of your business that provide insights, meaningful projections, and a potential path to greatnessHow to effectively present the results of your modelHow you should approach seeking the funding required for your startup including a systematic unemotional survey of the potential sources and the process of fundraising itselfHow to value your new startupGems of wisdoms that you should know in the process that are not obvious to the first-time fundraiser Disciplined Entrepreneurship: Finance for Founders does not aim to turn you into a seasoned finance professional or teach you tricks to make your business into something it’s not. Instead, it’s a must-read for all entrepreneurs and startup team members seeking to develop basic financial literacy and give their venture the best chance of success.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503684198773,"sku":"9781394361564","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394361564.jpg?v=1786867394"}],"url":"https:\/\/backstory.london\/collections\/author-bill-aulet.oembed","provider":"Backstory","version":"1.0","type":"link"}