{"title":"Books by Baroness Susan Greenfield","description":null,"products":[{"product_id":"9780141007205","title":"The Private Life of the Brain","description":"What is happening in the brain when we drink too much alcohol, get high on ecstasy or experience road rage? Emotion, says internationally acclaimed neuroscientist Susan Greenfield, is the building block of consciousness. As our minds develop we create a personalized inner world based on our experiences. But during periods of intense emotion, such as anger, fear or euphoria, we can literally lose our mind, returning to the mental state we experienced as infants. Challenging many preconceived notions, Susan Greenfield's groundbreaking book seeks to answer one of science's most enduring mysteries: how our unique sense of self is created.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56224159596917,"sku":"9780141007205","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780141007205_f625b756-5df6-46e5-ac71-64ba6ed7826f.jpg?v=1786011232"},{"product_id":"9780141008882","title":"Tomorrow's People","description":"The book is an exploration of how this century is going to change not just the way we think, but also what we actually think with - our own individual minds. How will new technologies transform the way we see the world? At the beginning of the twenty-first century, we may be standing on the brink of a mind make-over far more cataclysmic than anything that has happened before. As we appreciate the dynamism and sensitivity of our brain circuitry, so the prospect of directly tampering with the essence of our individuality becomes a possibility.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56224331268469,"sku":"9780141008882","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780141008882_83a7fed7-e275-4648-a1d9-778c4a9a4381.jpg?v=1786011243"},{"product_id":"9780141976341","title":"A Day in the Life of the Brain","description":"\u003cp\u003e\u003cb\u003eA \u003ci\u003eSunday Times\u003c\/i\u003e and \u003ci\u003eFinancial Times \u003c\/i\u003eBook of the Year\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat  happens in our brains when we wake up, savour a meal or a glass of wine,  walk the dog, stare at a screen, daydream or sleep? World-renowned  neuroscientist Susan Greenfield draws on her own pioneering research to  illuminate the mystery of consciousness, and how our brains make us who  we are. \u003cbr\u003e\u003cbr\u003e'Offers tantalising clues to the universe inside our heads' Rob Kingston, \u003ci\u003eSunday Times\u003c\/i\u003e, Science Books of the Year\u003cbr\u003e\u003cbr\u003e'One  of the few brain researchers making a serious effort to investigate the  rich continuum of conscious thoughts and feelings that underlie every  moment of our waking lives' Clive Cookson, \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'An illuminating, engrossing journey' \u003ci\u003eNature\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Her  writing is clear, sharp, devoid of difficult jargon and chatty. The  brain's complexity comes across vividly' Anil Ananthaswamy, \u003ci\u003eNew Scientist\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56224897106293,"sku":"9780141976341","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780141976341_13b2800c-5086-4c0a-b711-18d57903eb0f.jpg?v=1786011707"}],"url":"https:\/\/backstory.london\/collections\/author-baroness-susan-greenfield.oembed","provider":"Backstory","version":"1.0","type":"link"}