{"title":"Books by Ann Handley","description":null,"products":[{"product_id":"9781118232606","title":"Content Rules – How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Revised","description":"The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a \"voice,\" including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.    Find an authentic \"voice\" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with Content Rules.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296475394421,"sku":"9781118232606","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781118232606_11dccfb8-c197-49f6-9bdd-e5396e8684b2.jpg?v=1786018686"},{"product_id":"9781119854166","title":"Everybody Writes – Your New and Improved Go–To Guide to Creating Ridiculously Good Content, 2nd Edition","description":"A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)  In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resourcesUpdated step-by-step writing frameworkAdded and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today)The same witty and practical how-to approachHow to attract and retain customers with stellar online communicationHow to choose your words well, sparingly, and with honest empathy for your customersBest practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you writeInspiration. Confidence. Fun.   In this book, you’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296501248373,"sku":"9781119854166","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781119854166_a74f2641-c37d-4863-88ce-1aa2d6779e71.jpg?v=1786018302"},{"product_id":"asap-as-slow-as-possible","title":"ASAP: As Slow As Possible","description":"A practical, pragmatic way to use moments of slowness to fuel fast-paced lives.   You're busy, switched on and getting things done - so why do you feel so behind? When every message demands an instant reply and every task rewards speed, it's easy to mistake motion for progress and lose the focus, creativity and connection that make life feel worthwhile.   ASAP is the must-read for anyone seeking a more meaningful, more sustainable, and deeply human way to work and live. Through six pivotal \"Slowments\" - to solve, absorb, create, connect, innovate and balance - you'll learn when a deliberate pause can lead to clearer thinking, better decisions, more original work, stronger relationships and renewed energy.   Whether you're building a business, wrangling a team, raising a tiny human or just trying to get through the week, ASAP is a practical, clear-eyed guide to navigating modern life at a more intentional pace - so you can move with greater clarity, courage and joy.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57680269115765,"sku":"9781399822626","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781399822626.jpg?v=1792423629"}],"url":"https:\/\/backstory.london\/collections\/author-ann-handley.oembed","provider":"Backstory","version":"1.0","type":"link"}