{"title":"Books by Andrew McAfee","description":null,"products":[{"product_id":"9780393239355","title":"The Second Machine Age – Work, Progress, and Prosperity in a Time of Brilliant Technologies","description":"In recent years, computers have learned to diagnose diseases, drive cars, write clean prose and win game shows. Advances like these have created unprecedented economic bounty but in their wake median income has stagnated and employment levels have fallen. Erik Brynjolfsson and Andrew McAfee reveal the technological forces driving this reinvention of the economy and chart a path towards future prosperity. Businesses and individuals, they argue, must learn to race with machines. Drawing on years of research, Brynjolfsson and McAfee identify the best strategies and policies for doing so. A fundamentally optimistic book, The Second Machine Age will radically alter how we think about issues of technological, societal and economic progress.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57688215683445,"sku":"9780393350647","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":56288430883189,"sku":"9780393239355","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780393350647.jpg?v=1792686147"},{"product_id":"9780393356069","title":"Machine, Platform, Crowd – Harnessing Our Digital Future","description":"We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.   Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56288440418677,"sku":"9780393356069","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780393356069_53956d1e-c8a4-4947-b0d7-f6e27bbd7800.jpg?v=1786013524"},{"product_id":"9781035026210","title":"The Geek Way","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eEconomist \u003c\/i\u003eBest Books of the Year\u003cbr\u003e\u003ci\u003eFinancial Times \u003c\/i\u003eBusiness Book of the Month\u003cbr\u003e\u003cbr\u003e'A handbook for disruptors' – Eric Schmidt, former CEO of Google\u003cbr\u003e\u003cbr\u003eLearn how the 'geek' mindset is revolutionizing the corporate world by breaking all the rules to transform business culture, leadership, and personal successes.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe’re living in a time of amazing technological innovation, but we’re not paying enough attention to one of the most important innovations of all – one that’s going to be a wellspring of progress for a long time to come.\u003cbr\u003e\u003cbr\u003eThis innovation is to the company itself – a new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be.\u003cbr\u003e\u003cbr\u003eThey do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would – through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting rather than relying on the boss’s instincts. In \u003ci\u003eThe Geek Way\u003c\/i\u003e, author and research scientist Andrew McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world.\u003cbr\u003e\u003cbr\u003eThe future will be ‘geek’. By investigating contemporary research in psychology, economics and behavioural sciences, as well as first-hand accounts from the ‘geek’ leaders of today, McAfee shows us how this new age will transform everything we think we know about how business is done, now and into the future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' – Adam Grant, host of TED podcast \u003ci\u003eRe: Thinking \u003c\/i\u003eand number one \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThink Again\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eChosen for \u003ci\u003eEconomist \u003c\/i\u003eBest Books of the Year in 2023 and \u003ci\u003eFinancial Times\u003c\/i\u003e Book of the Month in November 2023.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56296172224885,"sku":"9781035026210","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781035026210_7d992041-427e-4bfb-8b07-10e69f946cd2.jpg?v=1786017521"},{"product_id":"9781471180361","title":"More From Less","description":"\u003cb\u003e'Everyone knows we’re doomed by runaway overpopulation, pollution, or resource depletion, whichever comes first. Not only is this view paralysing and fatalistic, but, as Andrew McAfee shows in this exhilarating book, it’s wrong... \u003ci\u003eMore from Less \u003c\/i\u003eis fascinating, enjoyable to read, and tremendously empowering' \u003c\/b\u003e\u003cb\u003e– \u003c\/b\u003e\u003cb\u003eSteven Pinker\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBestselling author and co-director of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: we’re past the point of 'peak stuff'\u003c\/b\u003e\u003cb\u003e –\u003c\/b\u003e\u003cb\u003e from here on out, it’ll take fewer resources to make things, and cost less to lead a comfortable life.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This turn of events invalidates the predictions of overpopulation alarmists and those who argue we need to drastically reduce our conception of how much is enough. What has made this turnabout possible? One thing primarily:\u003cb\u003e the collaboration between technology and capitalism.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Capitalism’s quest for higher profits is a quest for lower costs; materials and resources are expensive, and technological progress allows companies to use fewer of them even as they grow their markets. Modern smartphones take the place of cameras, GPS units, landline telephones, answering machines, tape recorders and alarm clocks. Precision agriculture lets farmers harvest larger crops while using less water and fertiliser. Passenger cars get lighter, which makes them cheaper to produce and more fuel-efficient. \u003cb\u003eThis means that, even though there’ll be more people in the future, and they’ll be wealthier and consume more, they’ll do so while using fewer natural resources. \u003c\/b\u003eFor the first time ever, and for all time to come, humans will live more prosperous lives while treading more lightly on the Earth.\u003cbr\u003e\u003cbr\u003e The future is not \u003ci\u003eall \u003c\/i\u003ebright, cautions McAfee. He warns of issues that still haven’t been fully solved. (For example, our oceans are still vulnerable to overfishing; global warming is still running largely unchecked; and even as 'dematerialisation' –  the reduced need for raw materials – improves our global situation, power and resources are getting more concentrated. That creates an even larger division between the haves and the have nots.)\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMore From Less\u003c\/i\u003e is a revelatory, paradigm-shifting account of how we’ve stumbled into an unexpected balance with nature, and the possibility that our most abundant centuries are ahead of us.\u003c\/b\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56301000950133,"sku":"9781471180361","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781471180361_8508f569-1772-412f-9091-d4e6bb9c2d46.jpg?v=1786034083"},{"product_id":"9781625272478","title":"Leading Digital","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBecome a Digital Master—No Matter What Business You're In\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf you think the phrase “going digital\" is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about \u003ci\u003ethe other 90-plus percent of the economy?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eLeading Digital\u003c\/i\u003e, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to \u003ci\u003einvest\u003c\/i\u003e in digital capabilities, and how to \u003ci\u003elead\u003c\/i\u003e the transformation. Within these parts, you’ll learn:\u003c\/p\u003e\u003cp\u003eHow to engage better with your customers\u003c\/p\u003e\u003cp\u003eHow to digitally enhance operations\u003c\/p\u003e\u003cp\u003eHow to create a digital vision\u003c\/p\u003e\u003cp\u003eHow to govern your digital activities\u003cbr\u003e\u003cbr\u003eThe book also includes an extensive step-by-step transformation playbook for leaders to follow.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLeading Digital\u003c\/i\u003e is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56301646676341,"sku":"9781625272478","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781625272478_4d2cc290-dd5d-4b5e-92b6-5d8b2f658d05.jpg?v=1786023009"}],"url":"https:\/\/backstory.london\/collections\/author-andrew-mcafee.oembed","provider":"Backstory","version":"1.0","type":"link"}