{"title":"Books by Amanda D. Lotz","description":null,"products":[{"product_id":"9781509552948","title":"Netflix and Streaming Video: The Business of Subsc riber–Funded Video on Demand","description":"Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz’s two decades of research, it highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet).    Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses. It then investigates Netflix and how its particular blend of characteristics distinguishes it from other subscriber-funded video on demand services. The author expertly shows that, by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by the companies and what the future of video may encompass.    The book is a must-read for students and scholars of Media and Communications Studies, as well as those wishing to learn more about Netflix and streaming video services.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57686029173109,"sku":"9781509552955","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":56301451608437,"sku":"9781509552948","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781509552955.jpg?v=1792599964"},{"product_id":"9781479833900","title":"After Mass Media","description":"\u003cp\u003e\u003cb\u003eExplores the cultural role of screen storytelling in society\u003c\/b\u003e\u003cbr\u003e With significant evolutions in digital technologies and media distribution in the past two decades, the business of storytelling through screens has shifted dramatically. In the past, blockbuster movies and TV shows like \u003ci\u003eFriends\u003c\/i\u003e aimed first for domestic mass audiences, although the biggest hits circulated globally. Now, transnational distribution plays a primary role and imagined audiences are global. At the same time, the once-mass audience has significantly fragmented to enable an expansion in the range of commercially viable stories, as evident in series as varied as \u003ci\u003eAtlanta\u003c\/i\u003e, \u003ci\u003eBetter Things\u003c\/i\u003e, and dozens of others that are not widely known, but deeply loved by their microaudiences.\u003cbr\u003e Delving into the changing landscape of commercial screen storytelling, \u003ci\u003eAfter Mass Media\u003c\/i\u003e explores how industrial shifts and technological advancements have remade the narrative landscape over the past two decades. Television and movies have long shaped society, whether by telling us about the worlds around us or far away. By examining the internationalization of screen businesses, the rise of streaming services with multi-territory reach, and the stories made for this environment, this book sheds light on the profound transformations in television and film production and circulation. With a keen focus on major changes in the types of screen stories being told, Amanda D. Lotz unravels the industrial roots that made these transformations possible, challenges some conventional distinctions of screen storytelling, and provides new conceptual tools to make sense of the abundance and range of screen stories on offer.\u003cbr\u003e Through its comprehensive analysis, \u003ci\u003eAfter Mass Media\u003c\/i\u003e exposes how contemporary industrial dynamics, particularly the erosion of traditional distribution models based on geography and mass audience reach, have far-reaching implications for our understanding of national video cultures.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312471880053,"sku":"9781479833900","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781479833900_4647cecd-d2ea-4f52-b344-b0bbfcc5841d.jpg?v=1786022128"},{"product_id":"9781479865253","title":"The Television Will Be Revolutionized, Second Edition","description":"Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters Many proclaimed the \"end of television\" in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it.    Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the \"post-network\" era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how \"prized content,\" live television sports and contests, and linear viewing may all be \"television,\" but very different types of television for both viewers and producers.    Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312472011125,"sku":"9781479865253","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781479865253_8afd2af2-6822-408a-9a31-7c6b504cfde7.jpg?v=1786022214"},{"product_id":"9781509565917","title":"Media Industries in the Digital Age – How Media Businesses Work Today","description":"The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others.    Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media. The final section grounds the book’s conceptual work in examples of media making to explore how some “old” media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging “metaverse” media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities.   Offering a new and original way of understanding the media industries today, this book is enlightening reading for students and scholars of media studies and media industries, as well as global industry professionals","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312512577909,"sku":"9781509565917","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781509565917_fcbf307e-c84a-4575-bc02-0d97da7ce0da.jpg?v=1786022328"}],"url":"https:\/\/backstory.london\/collections\/author-amanda-d-lotz.oembed","provider":"Backstory","version":"1.0","type":"link"}