{"title":"Books by Alex Connock","description":null,"products":[{"product_id":"9781032100951","title":"Media Management and Artificial Intelligence","description":"\u003cp\u003eThis cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. \"AI is really the change agent of the media industry,\" answered a natural language generation model when AI was 'asked' about the subject of this book. \"It will open incredible opportunities.\" This book seeks to explore them.\u003c\/p\u003e\u003cp\u003eThe media is examined through four sections. 'Principles' maps business models and the key tools of AI. 'Platforms' covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. 'Producers' covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, 'Pioneers' covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation.\u003c\/p\u003e\u003cp\u003eDiverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China - around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning.\u003c\/p\u003e\u003cp\u003eApplied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management - or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor's Manual with further exercises and case studies.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57685883978101,"sku":"9781032100944","price":47.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":56295513096565,"sku":"9781032100951","price":171.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032100944.jpg?v=1792599109"},{"product_id":"9781032563671","title":"Media Management and Live Experience","description":"\u003cp\u003eGlobal and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media.\u003c\/p\u003e\u003cp\u003eLive media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future?\u003c\/p\u003e\u003cp\u003eWith class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56295919780213,"sku":"9781032563671","price":47.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032563671_b7a13776-acce-4711-ab8b-8104c54d4e25.jpg?v=1786017363"},{"product_id":"9781032847993","title":"Entrepreneurship in Media and Entertainment","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eEntrepreneurship in Media and Entertainment: Hits and Value Creation\u003c\/i\u003e\u003c\/b\u003e is the detailed, global, go-to guide to the journey of a startup in the fast-evolving, global creative industries, spanning the lifetime of an entrepreneurial venture through Startup, Ideas, Talent, Technology, Engagement, Scaleup and Exit.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56419689333109,"sku":"9781032847993","price":48.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781032847993_162426b8-b97a-4d5f-9856-236a6e698299.jpg?v=1786017271"}],"url":"https:\/\/backstory.london\/collections\/author-alex-connock.oembed","provider":"Backstory","version":"1.0","type":"link"}